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# Iconic Pet Character Ads
The HKAAC Animal Adoption Centre Campaign Encourages Experiences

By Meghan Young | Published 2012-05-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/hkaac-animal-adoption-centre
References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/05/hkaac-pet-adoption-service-dog-cat-puppy/) & [leoburnett](http://www.leoburnett.com)

The HKAAC Animal Adoption Centre ad campaign features a clever, creative and ultimately cute approach to encourage people to adopt a new member into their family. Instead of focusing on the shelter animals themselves and their sad, homeless existence, this campaign centers around the experiences people will have with a loving pet by their side.

Created by [Hong Kong](https://www.trendhunter.com/trends/of-course-hong-kong)-based ad agency Leo Burnett, the HKAAC Animal Adoption Centre ad campaign likens adopted pets to [iconic animal characters](https://www.trendhunter.com/trends/tomcat) such as Garfield and Snoopy. By bringing these cartoons to mind, it reminds people how quirky, life-changing and entertaining animals can be.

The HKAAC Animal Adoption Centre ad campaign was photographed by Patrick Yick and Ho Siu Hak with retouching by Henry Chan.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 75% | Activity: 63% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets)

## Key Themes

### What's Driving This Trend

- **Creative Adoption Campaigns:** Opportunity to create clever and cute ad campaigns that focus on the positive experiences of adopting a pet.
- **Iconic Character Associations:** Potential to leverage well-known animal characters to evoke emotional connections and promote pet adoption.
- **Refocusing on Pet Experiences:** Chance to shift the narrative from the sad and homeless existence of shelter animals to the joy and entertainment they bring to households.

### Who This Affects Most

- **Advertising and Marketing:** The adoption of innovative and creative approaches in advertising campaigns can help drive pet adoption rates.
- **Animal Welfare:** Opportunity for animal welfare organizations to reframe their messaging and promote the positive experiences of adopting pets.
- **Photography and Retouching:** Demand for skilled photographers and retouchers to capture and enhance the essence of adopted pets in ad campaigns.

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