# Raw Oak Wine Displays Norbec Designed 'HJ Hansen Vin' With Rich, Sumptuous Displays By Joey Haar | Published 2018-03-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hj-hansen-vin References: [retaildesignblog.net](http://retaildesignblog.net/2018/01/12/flagship-store-h-j-hansen-vin-by-norbec-copenhagen-denmark/) & [norbec.dk](http://norbec.dk/hj/) Wine's history dates back millennia, and the display design for the flagship HJ Hansen Vin location in Copenhagen aims to illicit some of that era-spanning allure. The store's displays feature ample use of rich, raw materials like oak, brass, and marble to create a shopping experience as tasteful as the wines that the retailer offers. The key motif throughout HJ Hansen Vin is oak, which reflects both the oak casks that are often used to age wine as well as the crates in which fine wines are shipped. The Champagne section also includes marble counter tops to reflect the prestige of that style of sparkling white wine. Finally, the displays make use of brass to fall in line with the industrial look that is in vogue in the design world at large. Image Credit: [Norbec](http://norbec.dk/hj/) ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 46% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Raw Materials in Design:** Designers can explore the use of rich raw materials like oak, brass, and marble to create visually appealing displays. - **Reflecting History and Prestige:** Display designs that incorporate motifs from the historical and prestigious aspects of a product, such as oak casks and marble counters, can enhance the shopping experience. - **Industrial Aesthetics:** Brass detailing and an industrial look can provide a trendy and fashionable ambiance to retail spaces. ### Who This Affects Most - **Interior Design:** Interior designers can take inspiration from the use of raw materials and historical motifs to create unique and compelling retail display spaces. - **Wine Retail:** Wine retailers can explore the use of rich raw materials, such as oak and marble, to create visually appealing and luxurious shopping experiences for their customers. - **Retail Design:** Retail designers can incorporate industrial aesthetics and brass detailing to create trendy and fashionable retail spaces that cater to modern consumer preferences. ## Related on Trend Hunter - [Modular Architectural Wine Racks](https://www.trendhunter.com/trends/barrique-bottle-holder.md) - [Adaptive Wine Workspaces](https://www.trendhunter.com/trends/flint-wines-office.md) - [Customizable Wine Cabinets](https://www.trendhunter.com/trends/elegant-wine-cabinet.md) - [Tavern-Style Glassware Showrooms](https://www.trendhunter.com/trends/bobo.md) - [Wood-Focused Showrooms](https://www.trendhunter.com/trends/dinesen-apartment.md) - [Premium Wine Storage Solutions](https://www.trendhunter.com/trends/premium-wine-storage.md) - [Historic Mill-Transformed Vineyards](https://www.trendhunter.com/trends/wine-storehouse.md) - [Winemaker Milan Showrooms](https://www.trendhunter.com/trends/masciarelli-tenute-agricole.md) - [Modern Oak Furniture Lines](https://www.trendhunter.com/trends/oak-storage.md)