# Free-From Pea Protein Ingredients PURIS H-IZO Will Work in Recipes with Lighter Textures By Michael Hemsworth | Published 2026-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hizo References: [theplantbasemag](https://www.theplantbasemag.com/news/puris-to-launch-new-h2-izo-pea-protein-ingredient-at-ift-first-2026) & [puris](https://www.puris.com)  The PURIS H-IZO pea protein ingredient has been announced by the brand as its latest innovation that prioritizes a versatile, free-from formulation. The ingredient features a pea protein composition that addresses some key formulation challenges within the sports and lifestyle nutrition categories without losing sight of manufacturer requirements. The ingredient features a lower viscosity than alternatives to achieve a smooth, creamy mouthfeel without requiring any added gums for a simpler formulation. The PURIS H-IZO pea protein ingredient will be showcased by the brand at IFT FIRST 2026 in Chicago this month to help get it in front of customers in search of a refined solution for recipes. The ingredient is positioned as ready to use in recipes that require high protein levels, while also supporting impressive solubility. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 44% | Activity: 39% | Freshness: 82% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Low-viscosity Plant Protein:** Lower-viscosity pea protein creates room for smoother high-protein products that better match dairy-like textures without complex stabilizer systems. - **Gum-free Formulations:** Simpler ingredient decks built without added gums signal a disruptive shift toward cleaner labels that still deliver creamy sensory performance. - **High-solubility Nutrition:** Improved solubility in plant proteins expands the potential for lighter shakes, powders, and lifestyle nutrition products with fewer texture compromises. ### Sectors Adopting This - **Sports Nutrition:** Protein-rich sports products gain new formulation flexibility as plant-based ingredients support smoother mouthfeel and higher protein loads. - **Functional Beverages:** Ready-to-mix and ready-to-drink beverage formats benefit from soluble pea protein systems that reduce grittiness and support cleaner positioning. - **Ingredient Manufacturing:** Specialized plant protein suppliers are positioned to reshape formulation standards through free-from ingredients that balance performance, simplicity, and scalability. ## Related on Trend Hunter - [Refreshing Pea Protein Drinks](https://www.trendhunter.com/trends/nowhey.md) - [Minimal-Ingredient Protein Powders](https://www.trendhunter.com/trends/plenish-plant-based-protein-powder.md) - [Single-Ingredient Protein Solutions](https://www.trendhunter.com/trends/meala-vertis-pb-pea.md) - [Asian-Inspired Protein Powders](https://www.trendhunter.com/trends/plantiigood.md) - [Simplified Plant-Based Binding Agents](https://www.trendhunter.com/trends/vertis-pb-pea.md) - [High-Protein Baking Mixes](https://www.trendhunter.com/trends/beyond-clean-label.md) - [Neutral-Flavored Plant-Based Proteins](https://www.trendhunter.com/trends/roquette-nutralys-pea-850f.md) - [Plant-Based Protein Optimizers](https://www.trendhunter.com/trends/amano-enzyme-proboost-neutra.md) - [Clear Plant Protein Drinks](https://www.trendhunter.com/trends/puris-clearp.md)