# Sparkling Mead Cans Hive Mind Sparkling Mead Marries Pioneering Techniques & Modern Tastes By Laura McQuarrie | Published 2023-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hive-mind-sparkling-mead References: [wales247](https://www.wales247.co.uk/hive-mind-mead-brew-co-launches-new-range-of-canned-sparkling-mead)  Wye Valley Meadery and [Hive Mind Brewery](https://www.trendhunter.com/trends/premium-readytodrink-canned-cocktail) rebranded together under a new name, the [Hive Mind Mead & Brew Co.](https://www.trendhunter.com/trends/hive-mind-honeyade), and the company is now introducing a new range of Hive Mind Sparkling Mead in cans. These sparkling drinks share a taste of natural ingredients and British honey, including honey straight from hives in the Wye Valley. The [naturally flavored sparkling mead beverages](https://www.trendhunter.com/trends/natural-alcoholic-beverages) are available in four flavors (ginger, elderflower, rhubarb and pure honey,) each with 4% ABV. This new launch coincides with World Bee Day, an occasion that brings awareness and support to pollinators. Soon, this range will be expanded to include two additional flavors: sour cherry, and honey and hops. Consumer perceptions of mead, the ancient honey-based beverage, have been refreshed in recent years. Once considered niche or obscure, mead has gained popularity as an artisanal, enchanting honey wine. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 7% | Activity: 21% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Sparkling Mead Trend:** The trend of producing sparkling mead beverages with natural ingredients and honey is on the rise, with a potential for further flavor experimentation and packaging innovation. - **Beverage Can Trend:** The trend of packaging alcoholic beverages in cans is gaining momentum, providing a disruptive opportunity for beverage companies to expand their distribution channels and cater to consumers' convenience needs. - **Honey-based Beverage Trend:** The trend of rediscovering honey and crafting beverages based on this natural ingredient is creating a new niche market for beverage companies to tap into. ### Where This Applies - **Beverage Industry:** The beverage industry can explore the production of sparkling mead beverages and identify opportunities for unique flavor combinations that cater to modern tastes and preferences. - **Packaging Industry:** The packaging industry can leverage the demand for canned alcoholic beverages to offer innovative and eco-friendly packaging solutions, such as biodegradable cans and alternatives to plastic rings. - **Sustainable and Ethical Branding Industry:** The trend of supporting local honey hives and promoting environmental sustainability can inspire beverage companies to adopt similar values and incorporate them into their branding and marketing strategies. ## Related on Trend Hunter - [Sparkling Low-Alcohol Canned Meads](https://www.trendhunter.com/trends/lyme-bay-sparkling-mead.md) - [Ready-to-Sip Sparkling Meads](https://www.trendhunter.com/trends/salud-viking.md) - [Honey Wine Hard Seltzers](https://www.trendhunter.com/trends/citrus-mead-vodka-seltzer.md) - [Honey-Sweetened Sparkling Cocktails](https://www.trendhunter.com/trends/fizzy-beez.md) - [Honey-Sweetened Soft Drinks](https://www.trendhunter.com/trends/hive-mind-honeyade.md) - [Honey-Spiked Hard Seltzers](https://www.trendhunter.com/trends/new-hard-seltzers.md) - [Alcoholic Honey-Flavored RTDs](https://www.trendhunter.com/trends/hive20-hard-honey.md) - [Premium Ready-to-Drink Craft Cocktails](https://www.trendhunter.com/trends/spirited-hive.md) - [Honey-Sweetened Sparkling Waters](https://www.trendhunter.com/trends/honey-pop.md)