# Honey-Sweetened Soft Drinks Hive Mind Honeyade Refreshes Without Refined Sugar By Laura McQuarrie | Published 2025-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hive-mind-honeyade References: [fabnews.live](https://fabnews.live/award-winning-mead-producer-enters-the-soft-drinks-fray-with-ultra-unprocessed-honeyades/) & [hivemindmead](https://hivemindmead.com/pages/honeyade)  In favor of more natural, minimally processed alternatives, health-conscious consumers are turning to [naturally sweetened products](https://www.trendhunter.com/trends/healthconscious-soda), and [Hive Mind Honeyade](https://www.trendhunter.com/trends/hive-mind-sparkling-mead) satisfies as a [natural soft drink](https://www.trendhunter.com/trends/unsweetened-soft-drinks) crafted without artificial sweeteners or refined sugar. This all-natural drink is enhanced with just a touch of British honey that supports beekeepers in the UK and shares the full flavor of fruits, herbs and botanicals in varieties like Strawberry & Basil, Rhubarb & Ginger, and Lime & Mint. “Initial interest has been incredible in these increasingly health-conscious times with growing numbers of consumers want access to transparent, no-nonsense soft drinks with clear sustainable ambitions, namely helping to replace declining pollinator populations and supporting rural regeneration," reported co-founder, Kit Newell. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 86% | Activity: 87% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Honey-sweetened Beverages:** With the rise of sugar alternatives, beverages sweetened naturally with honey present a healthier option that appeals to the health-conscious consumer market. - **Botanical Flavor Innovations:** The use of fruits, herbs, and botanicals for flavoring represents an innovative shift towards complex, natural taste profiles that demand minimal processing. - **Eco-conscious Consumerism:** Growing interest in products that support environmental sustainability is motivating brands to highlight contributions to biodiversity and rural economies. ### Sectors Adopting This - **Natural Foods & Beverages:** The natural foods and beverages sector is increasingly prioritizing transparency and minimal processing to meet demands for healthier consumer choices. - **Agri-business Support:** Supporting industries linked to agriculture, like beekeeping, has become integral as consumers seek ways to contribute to environmental regeneration. - **Health & Wellness Products:** This industry is being reshaped by consumer preferences for products with health benefits, fueling innovations with naturally derived ingredients. ## Related on Trend Hunter - [Naturally Sweetened Sodas](https://www.trendhunter.com/trends/naturally-sweetened-sodas.md) - [Manuka Honey Sodas](https://www.trendhunter.com/trends/manuka-honey-soda.md) - [Honey-Sweetened Sparkling Drinks](https://www.trendhunter.com/trends/beepop.md) - [Sparkling Mead Cans](https://www.trendhunter.com/trends/hive-mind-sparkling-mead.md) - [Honey-Sweetened Sparkling Waters](https://www.trendhunter.com/trends/honey-pop.md) - [All-Natural Honey-Sweetened Sodas](https://www.trendhunter.com/trends/fresh-fizz-soda.md) - [Honey-Infused Organic Waters](https://www.trendhunter.com/trends/honey-infused-organic-water.md) - [Alcoholic Honey-Flavored RTDs](https://www.trendhunter.com/trends/hive20-hard-honey.md) - [Honey-Sweetened Sparkling Cocktails](https://www.trendhunter.com/trends/fizzy-beez.md)