# Googled Genital Ads The HIV Foundation/AIDS Council Campaign Urges Condom Use By Meghan Young | Published 2012-02-17 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/hiv-foundation-aids-council-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/02/hiv-foundationaids-council-finland-places/) & [mccannworldgroup](http://www.mccannworldgroup.com) The HIV Foundation/AIDS Council campaign incorporates technology into its important message about engaging in safe sex. It cleverly applies [Google](https://www.trendhunter.com/trends/google-pixel-ad) places graphics to show just how many people have visited the private parts of a particular person. A fun application of an already highly useful tool, the ad campaign takes a serious subject and makes it a little easier to swallow. Conceived and executed by [McCann Worldgroup](https://www.trendhunter.com/trends/stage-zero), an ad agency based in Helsinki, Finland, the HIV Foundation/AIDS Council campaign [urges people to use condoms](https://www.trendhunter.com/trends/skyn-supreme-feel-condoms). It is easy to forget how many sexual encounters a single person can have, but this ad campaign illustrates the possibilities in a creative and succinct way. The HIV Foundation/AIDS Council campaign was art directed by Jyrki Poutanen and photographed by Jari Riihimäki with graphics by Piia Seppälä, Kim Takala and Kari Mikkonen. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 58% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Technology-driven Safe Sex:** Incorporating technology into safe sex campaigns creates an engaging and educational experience. - **Creative Advertising with Graphics:** Using graphics in ad campaigns can effectively convey a serious message in a visually compelling way. - **Utilizing Data Visualization for Impact:** Data visualization can help individuals better understand the potential consequences of their actions, such as unsafe sexual encounters. ### Sectors Adopting This - **Advertising:** The advertising industry can leverage innovative graphics and technology to create impactful campaigns that address important social issues. - **Healthcare:** The healthcare industry can embrace the use of technology and data visualization to promote safe sex practices and raise awareness about HIV prevention. - **Technology:** Technological advancements can support safe sex initiatives by providing interactive and informative platforms for education and prevention. ## Related on Trend Hunter - [Senior Safe Sex Campaigns](https://www.trendhunter.com/trends/fcking-old.md) - [Fictional AI-Powered Condoms](https://www.trendhunter.com/trends/manforce-condoms.md) - [Vegetable-Themed Condoms](https://www.trendhunter.com/trends/the-rise-of-horticulture.md) - [Safer Sex Campaigns](https://www.trendhunter.com/trends/use-a-condom.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md)