# Hi-Tech Workout Gear Athos is a Line that Senses the Activity Inside of Muscle Fibers By Meghan Young | Published 2014-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hitech-workout-gear References: [theverge](http://www.theverge.com/2014/8/12/5992297/athos-fitness-wearable-electromyography) & [liveathos](http://www.liveathos.com/apparel/gear) There are tons of devices that are geared towards motivating and maintaining fitness goals, yet Athos is a line of hi-tech workout gear that takes such tools to the next level. With [embedded sensors](https://www.trendhunter.com/trends/mij-technology) throughout the Under Armor-like gym clothes, people are able to truly track how hard their bodies are working and, by extension, their progress. Developed by Dhananja Jayalath and Christopher Wiebe, who were both students and gym rats at the [University of Waterloo](https://www.trendhunter.com/trends/strive-performance-system), the hi-tech workout gear uses a technology called electromyography (EMG), which is commonly used by doctors. Jayalath says, "Exercising can be a very frustrating thing.[...] The next day you'll be sore. Maybe too sore if you worked out more than you needed, maybe not sore enough, if you didn't hit your full potential." This helps find a perfect medium. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 54% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Hi-tech Workout Gear:** Disruptive innovation opportunity: Integration of embedded sensors in gym clothes to track fitness progress and optimize workouts. - **Embedded Sensors:** Disruptive innovation opportunity: Utilizing electromyography (EMG) technology to monitor muscle activity and provide real-time feedback during workouts. - **Fitness Tracking:** Disruptive innovation opportunity: Advancing fitness tracking technology to provide accurate and detailed insights on body performance and progress. ### Sectors Adopting This - **Sportswear:** Disruptive innovation opportunity: Developing smart sportswear that integrates sensors and technology to enhance fitness tracking and performance. - **Wearable Technology:** Disruptive innovation opportunity: Creating innovative wearable devices with embedded sensors to revolutionize the way people track and monitor their workouts. - **Fitness Tech:** Disruptive innovation opportunity: Expanding the fitness tech industry by offering advanced tools and clothing that provide comprehensive fitness data for users. ## Related on Trend Hunter - [Connected Weightlifter Wearables](https://www.trendhunter.com/trends/eigen-fitness-nodes.md) - [Inaugural AI-Powered Workout Devices](https://www.trendhunter.com/trends/bodypark-atom.md) - [Muscle Growth-Tracking Devices](https://www.trendhunter.com/trends/training-improvement-system.md) - [Passive Fitness Suits](https://www.trendhunter.com/trends/sweetmyo-bodysuit.md) - [Haptic Workout Gaming Gear](https://www.trendhunter.com/trends/elecsuit.md) - [AI-Powered Home Gyms](https://www.trendhunter.com/trends/aeke-k1.md) - [Interactive Home Workout Systems](https://www.trendhunter.com/trends/smart-home-fitness-system.md) - [Wearable Electrotherapy Solutions](https://www.trendhunter.com/trends/electrogear.md) - [Muscle-Monitoring Health Wearables](https://www.trendhunter.com/trends/muscle-oxygen-monitor.md)