# Techie Kicking Games This Hi-Tech Shuttlecock Tracks Players' Activity and Shares It By Amelia Roblin | Published 2015-02-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/hitech-shuttlecock References: [yankodesign](http://www.yankodesign.com/2015/02/04/cokick-around-here/) & [red-dot.sg](http://www.red-dot.sg/en/online-exhibition/concept/?code=1332&y=2014&c=21&a=0) With so many [fitness tracker sports watches](https://www.trendhunter.com/trends/reebok-smart-ring) on the market, it's only a matter of time before more products, like this hi-tech shuttlecock, start to crop up. A smartwatch can certainly gather a great deal of data about a person's physical activity, but this doodad sweeps in with added dimension. Designed by Liang Xiongjian, Cai Junkai and Zhang Liyun, the Cokick is a contemporary interpretation of badminton equipment, made to be played with like a hacky sack. As one or several people kick it about, the device records the force at which it's struck and [calculates the energy expenditure](https://www.trendhunter.com/trends/nextgeneration-sports-flooring) of the users. The hi-tech shuttlecock's stats get sent to a [phone app](https://www.trendhunter.com/trends/smart-birdfeeder), enabling players from everywhere to track their scores and calories burnt, and to share their ratings with their friends. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 44% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Fitness Tracker Sports Equipment:** The integration of technology into sports equipment allows users to track their physical activity and performance in real-time. - **Data-driven Sports Analytics:** Collecting and analyzing data from sports activities opens up opportunities to gain insights and improve performance through personalized training. - **Social Sharing of Fitness Achievements:** The ability to share fitness and activity data with friends and compete digitally fosters motivation and social engagement. ### Who This Affects Most - **Sports Equipment Manufacturing:** The application of technology in sports equipment manufacturing presents opportunities to create innovative, data-driven products. - **Fitness Tracking App Development:** Developing mobile applications that integrate real-time tracking and analysis of physical activity can cater to the growing demand for fitness monitoring. - **Sports and Fitness Social Media Platforms:** Creating platforms that allow users to share their fitness achievements and connect with like-minded individuals can tap into the growing fitness social networking market. ## Related on Trend Hunter - [Performance-Tracking Table Tennis Rackets](https://www.trendhunter.com/trends/janova-smart-racket.md) - [Tech-Enriched Sports Equipment](https://www.trendhunter.com/trends/goal-concept.md) - [Wearable Performance Trackers](https://www.trendhunter.com/trends/cityplay.md) - [Badminton Rally Analysis Tools](https://www.trendhunter.com/trends/badminton-zone.md) - [Innovative Tennis Training Robots](https://www.trendhunter.com/trends/tennis-training-robot.md) - [Connected Soccer Training Equipment](https://www.trendhunter.com/trends/voon-soccer.md) - [Interactive Basketball Trackers](https://www.trendhunter.com/trends/spalding-x-siq.md) - [Tennis Computer Vision Systems](https://www.trendhunter.com/trends/tennis-blackbox.md) - [Performance-Tracking Skate Sensors](https://www.trendhunter.com/trends/hockey-skate-sensors.md)