# In-Store Wedding Ceremonies Helzberg Diamonds is Inviting Couples to Get 'Hitched at Helzberg' By Laura McQuarrie | Published 2019-10-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hitched-at-helzberg References: [prnewswire](https://www.prnewswire.com/news-releases/helzberg-diamonds-ordains-associates-to-become-first-jeweler-to-offer-free-marriage-ceremonies-300928388.html) & [helzberg](http://www.helzberg.com) Helzberg Diamonds is inviting couples to get legally married, or Hitched at Helzberg, within its jewelry stores thanks to an exclusive partnership with [Universal Life Church](https://www.trendhunter.com/trends/officiant-of-high-life). As a survey by Helzberg Diamonds revealed that 91% of [Millennials](https://www.trendhunter.com/trends/sour-punch-inspired-soda) would consider eloping and 63% of already-married Millennials stated that they'd choose to elope if they had to do it all again, Helzberg Diamonds is hoping to help couples tie the knot with its ordained associates on staff. As Beryl Raff, chairman and chief executive officer of Helzberg Diamonds, says: "We listen to our customers, and know that many wish to [modernize current wedding traditions](https://www.trendhunter.com/trends/bliss-wedding-chapel)." In order to get Hitched at Helzberg, couples only need to arrive with their partner and marriage license to see an ordained associate during work hours. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 52% | Activity: 53% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What's Driving This Trend - **In-store Wedding Ceremonies:** Couples are opting for in-store wedding ceremonies for a more convenient and modernized approach. - **Elopement Services:** The growing trend of elopement services provides an alternative option for couples seeking a simpler and more affordable wedding experience. - **Customized Wedding Experiences:** The demand for customized wedding experiences is on the rise as couples seek unique and personalized ways to tie the knot. ### Who This Affects Most - **Jewelry Retail:** Jewelry retailers have the opportunity to attract more customers by offering in-store wedding ceremonies as a unique and convenient service. - **Wedding Services:** The wedding services industry can tap into the elopement trend by providing specialized elopement packages and services. - **Event Planning:** Event planners can cater to the growing demand for customized wedding experiences by offering personalized and tailored services. ## Related on Trend Hunter - [Wedding Fashion Pop-Ups](https://www.trendhunter.com/trends/shein-love-chapel.md) - [Upscale Bridal Concepts](https://www.trendhunter.com/trends/diamonds-pearls.md) - [Bridal-Focused Retail Concepts](https://www.trendhunter.com/trends/bridal-shopping.md) - [Curated Wedding Jewellery Lines](https://www.trendhunter.com/trends/wedding-jewellery-guide.md) - [Free Gym Weddings](https://www.trendhunter.com/trends/gym-weddings.md) - [Pop-Up Outdoor Weddings](https://www.trendhunter.com/trends/chaco-wedding.md) - [Iconically Located Wedding Pop-Ups](https://www.trendhunter.com/trends/times-square-this-valentines.md) - [All-In-One Wedding Platforms](https://www.trendhunter.com/trends/davids-bridal-1.md) - [Mobile Weenie Wedding Chapels](https://www.trendhunter.com/trends/mobile-wedding-chapel.md)