# Hitchcock-esque Photography Alex Prager Indulges in Retro Photoshoots (UPDATE) By Tisah Tucknott | Published 2009-07-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hitchcock-photography-alex-prager-retro References: [booooooom](http://www.booooooom.com/2008/10/08/alex-prager/) & [alexprager](http://www.alexprager.com/) We previously brought you the work of Alex Prager, with a focus on fashionable wigs and birds, but here is a closer look at some of his other photographs. It seems as though Alex Prager has indulged in [retro photography](https://www.trendhunter.com/trends/grainify) that somewhat has a recurring theme of an [Alfred Hitchcock movie](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1). Can't you just hear the eerie music playing in the background while you click through the gallery? **Implications** - The recent recession prompted consumers to make more affordable purchases at vintage and thrift stores. This led to a surge of [retro styles](https://www.trendhunter.com/trends/balenciaga-by-demna) in the marketplace, which customers embrace for their rare designs. Companies can appeal to their target markets by incorporating elements of antiquity into their products and marketing schemes. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 83% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Surge of Retro Styles:** Companies can embrace the popularity of retro styles by incorporating vintage elements into their products and marketing schemes. - **Affordable Vintage and Thrift Purchases:** Businesses can tap into the consumer demand for affordable vintage and thrift items by offering curated collections or partnering with local thrift stores. - **Recurring Themes in Retro Photography:** Photography studios can leverage the popularity of retro photography by offering themed photoshoots inspired by iconic films like Alfred Hitchcock's. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can capitalize on the surge of retro styles by curating vintage-inspired collections and incorporating antique details into their designs. - **Thrift Stores:** Thrift stores can form strategic partnerships with businesses to offer affordable vintage items and capitalize on the growing demand for retro fashion. - **Photography Studios:** Photography studios can create unique experiences by offering themed photoshoots that cater to customers' fascination with retro aesthetics and iconic films. ## Related on Trend Hunter - [Nostalgic Computer Graphic Cameras](https://www.trendhunter.com/trends/retrospekt-and-polaroid.md) - [Retro Doll-Themed Cameras](https://www.trendhunter.com/trends/barbie-film-camera.md) - [Vintage Camera Experiences](https://www.trendhunter.com/trends/nikons-vintage-popup-diner.md) - [Vintage Photo Makers](https://www.trendhunter.com/trends/retrova.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Tomato-Red Retro Cameras](https://www.trendhunter.com/trends/hello-kitty-35mm-camera.md) - [Cowboy-Inspired Retro Cameras](https://www.trendhunter.com/trends/hello-kitty-howdy-partner.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md)