# Zig-Zag Interior Boutiques The HIT Gallery Hong Kong Boasts Modernist Italian Design By Alexandra Serrano | Published 2012-12-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hit-gallery-hong-kong References: [dezeen](http://www.dezeen.com/2012/12/22/hitgallery-hong-kong-by-fabio-novembre/) & [hitgallery](http://www.hitgallery.com/itht/) Conceptualized to be a modernized piazza, the HIT Gallery [Hong Kong](https://www.trendhunter.com/trends/ar-message-concept) excites with a [novel retail concept](https://www.trendhunter.com/trends/saint-laurent-rive-droite-1). At first glance, the most striking feature of this store is its [zig-zag patterned floors](https://www.trendhunter.com/trends/zigzag-collection) that distort perspective. The black and white stripes create an optical illusion that hypnotizes, making customers feel as though they've fallen down the rabbit hole into fashion fantasy. A nod to painter Giorgio De Chirico, each exuberant detail is highly surrealist. The concept store aims to "capture the essence and spirit of Italy in wonderful new ways," says designer of the HIT Gallery Hong Kong Fabio Novembre. This approach points to a new era of retail that centers on concept spaces that embody a firm's branding initiative. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 70% | Activity: 76% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Concept Store Evolution:** The HIT Gallery Hong Kong exemplifies an innovative retail concept embodied by a modernized piazza, pushing for the rise of concept spaces that embody a firm’s branding initiative. - **Optical Illusion Design:** The store’s zig-zag patterned floors create an optical illusion that intrigues customers, indicating a new trend in creating unique and stimulating shopping experiences. - **Surrealist Themed Retail:** The HIT Gallery Hong Kong’s surrealist-themed interior design, exemplified by its nod to painter Giorgio De Chirico, showcases a possible future trend for stores to offer visually-striking experiences that take customers on a journey. ### Industries Being Reshaped - **Fashion Retail:** The use of Concept Store Evolution, Optical Illusion Design and Surrealist Themed Retail, especially as seen in the HIT Gallery Hong Kong, can create a wave of innovation in fashion retail, transcending traditional store concepts. - **Interior Design:** The HIT Gallery Hong Kong shows potential in inspiring change in the Interior Design industry – incorporating visually striking pieces to create a memorable and immersive branding experience. - **Luxury Retail:** Luxury retailers can learn from HIT Gallery Hong Kong’s approach, as the concept store showcases a way to reinforce brand identity while simultaneously offering an iconic and unique shopping experience. ## Related on Trend Hunter - [Gallery-Like Retail Floors](https://www.trendhunter.com/trends/globus-basel.md) - [Staircase-Centric Flagship Stores](https://www.trendhunter.com/trends/toteme-beijing.md) - [Tactile Fashion Boutique Designs](https://www.trendhunter.com/trends/xiaozhuo.md) - [Luxurious Retail Boutiques](https://www.trendhunter.com/trends/luxurious-retail-boutique.md) - [Ultra-Modern Fashion Boutiques](https://www.trendhunter.com/trends/ibiza-boutique.md) - [Contemporary Luxury Retail Spaces](https://www.trendhunter.com/trends/contemporary-luxury.md) - [Dynamic Structural Mirror Designs](https://www.trendhunter.com/trends/zigzag-collection.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Cave-Like Retail Interiors](https://www.trendhunter.com/trends/cavelike-interior.md)