# Fanatical Font Reviews Mashable's 'A History of Western Typefaces' Infographic is Educational By Rebecca Byers | Published 2012-04-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/history-of-western-typefaces-infographic References: [dailyinfographic](http://dailyinfographic.com/a-history-of-western-typefaces-infographic) & [mashable](http://mashable.com/2011/12/08/typeface-font-history-infographic/) Mashable.com's History of Western Typefaces infographic is a comprehensive review of modern typography beginning with the derision of the first visual form of Western written and printed language. In a world of technologically driven communication, [choosing the right typeface](https://www.trendhunter.com/trends/rightfont) to properly establish an identity or brand is becoming increasingly important, which is evident in the existence of both Goggle and [Facebook](https://www.trendhunter.com/trends/facebook-verified) fonts. Sans-serif printing type was introduced in the early 1800s by William Caslon IV, with crowd favorite member of the sans-serif family Helvetica wasn't designed until 1957. The Western typefaces infographic includes fascinating details on many of the most popular fonts one if likely to see on a daily basis, from the infamous [Comic Sans](https://www.trendhunter.com/trends/gothic-font-generator1) to Century Gothic, which were both products of the 90s. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 71% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Typography Evolution:** The evolution of typography from traditional to modern typefaces presents opportunities for innovative font design and customization. - **Brand Identity Through Typeface:** The importance of choosing the right typeface for establishing a brand identity opens avenues for font consulting and customization services. - **Technology-driven Communication Design:** The increasing need for technologically advanced communication design solutions calls for the development of innovative digital fonts and user-friendly typeface tools. ### Sectors Adopting This - **Graphic Design:** The graphic design industry can capitalize on the evolving typography trends by offering font design, consulting, and customization services. - **Marketing and Advertising:** The marketing and advertising industry can leverage the impact of typeface on brand identity by providing font selection and customization expertise to their clients. - **Software Development:** The software development industry can seize the opportunity to create innovative font tools and applications that simplify font selection and customization processes. ## Related on Trend Hunter - [Typography Learning Games](https://www.trendhunter.com/trends/font-guesser.md) - [Typographic Matchmaking Games](https://www.trendhunter.com/trends/font-connectoin.md) - [AR-Ready Typefaces](https://www.trendhunter.com/trends/ar-one-sans.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Quirky Snack-Inspired Fonts](https://www.trendhunter.com/trends/cheetos-other-hand-font.md) - [Web Typography Inspectors](https://www.trendhunter.com/trends/fontviz.md) - [Difference-Spotting Font Games](https://www.trendhunter.com/trends/owen-sans.md) - [Music Streaming Typeface Updates](https://www.trendhunter.com/trends/spotify-mix.md) - [Font Discovery Tools](https://www.trendhunter.com/trends/fonts-ninja.md)