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# World Cup Kit Illustrations
The Guardian Shows the History of Jerseys

By Jamie Danielle Munro | Published 2014-06-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/history-of-jerseys
References: [designboom](http://www.designboom.com/design/history-of-fifa-world-cup-kits-06-09-2014/) & [theguardian](http://www.theguardian.com/uk)

The Guardian recently put together a few [informative illustrations](https://www.trendhunter.com/trends/soccerthemed-illustrations) showing the history of jerseys from the World Cup. The designs cover the past 84 years, which is a lengthy amount of time to show just how much these looks have changed.

While some countries have experimented with colors, the length of both shorts and sleeves as well as other things, certain nations have been a lot more consistent, sticking to what they know. England for instance has played around with plain white jerseys and even ventured into red at one point, whereas Argentina has stayed quite consistent using a [blue and white vertically striped pattern](https://www.trendhunter.com/trends/paris-saintgermain-and-jordan-brand) for the most part.

No matter what the designs, these are sure to provide some bouts of nostalgia for certain people.

Photo Credits: [designboom](http://www.designboom.com/design/history-of-fifa-world-cup-kits-06-09-2014/), [theguardian](http://www.theguardian.com/uk)

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 87% | Activity: 83% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What's Driving This Trend

- **Evolution of World Cup Jerseys:** Opportunity to develop innovative jersey designs that incorporate new materials and technologies.
- **Consistency in National Team Jerseys:** Opportunity to create a distinctive and recognizable brand through consistent jersey designs.
- **Nostalgia-inducing World Cup Jerseys:** Opportunity to capitalize on the emotional connection consumers have with retro-style jerseys.

### Who This Affects Most

- **Sportswear:** Opportunity for sportswear companies to produce and market official World Cup jerseys.
- **Graphic Design:** Opportunity for graphic designers to create visually striking jersey designs that reflect national identity.
- **Sports Merchandising:** Opportunity to sell replica World Cup jerseys and other merchandise to passionate football fans.

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