# Historical Tequila Brand Apps Jose Curevo's History in a Bottle App Tells Its Brand Story By Laura McQuarrie | Published 2014-05-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/history-in-a-bottle References: [brandingmagazine](http://www.brandingmagazine.com/2014/05/06/jose-cuervo-history-in-the-bottle/) & [itunes.apple](https://itunes.apple.com/us/app/cuervo-history-in-a-bottle/id850755840?ls=1&mt=8) The 'History in a Bottle' campaign celebrates over 219 years that Jose Curevo Tradicional has been a part of Mexican and American history. Downloading the free 'Cuervo History in a Bottle' app illustrates some of these great moments over time, such as Mexico's win in the 1862 Battle of Puebla, the era of Prohibition and the origins of drinks like [tequila and margaritas](https://www.trendhunter.com/trends/dont-be-a-gringo). These moments are set up inside [bottles of Jose Curevo Tradicional](https://www.trendhunter.com/trends/bottle-and-packaging-redesign), which literally lets its bottles speak for themselves and tell their own stories. The app also has an [augmented reality feature](https://www.trendhunter.com/trends/censored-truth) and when you hold a mobile device over a bottle of Jose Curevo Tradicional tequila, the animated stories come to life before your eyes. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 42% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Historical Brand Storytelling:** Using augmented reality technology, brands can create immersive experiences that bring their rich history to life and engage consumers on a deeper level. - **Interactive Packaging:** By incorporating augmented reality features into product packaging, brands can enhance the customer experience and provide additional value through interactive storytelling. - **Mobile App Integration:** Integrating mobile apps with physical products allows brands to deliver unique and personalized content directly to consumers, driving engagement and brand loyalty. ### Sectors Adopting This - **Alcohol & Beverage:** Beverage brands can leverage augmented reality technology to showcase their heritage, educate consumers, and create memorable experiences around their products. - **Marketing & Advertising:** The use of augmented reality in brand storytelling presents new opportunities for marketers to captivate audiences, drive brand awareness, and differentiate themselves in a crowded marketplace. - **Technology & Mobile:** The integration of augmented reality into mobile apps opens up avenues for innovation in entertainment, retail, and other industries, fostering greater customer engagement and immersive experiences. ## Related on Trend Hunter - [Tequila-Branded Pandemic Campaigns](https://www.trendhunter.com/trends/thecaz100-campaign.md) - [AR-Powered Vodka Campaigns](https://www.trendhunter.com/trends/titos-vodka.md) - [Virtual Tequila Distilleries](https://www.trendhunter.com/trends/jose-cuervo-1.md) - [Cinco de Mayo Campaigns](https://www.trendhunter.com/trends/cinco-de-mayo-campaign.md) - [Multi-Sensory Tequila Tastings](https://www.trendhunter.com/trends/immersive-tasting-experience.md) - [Smart Tequila Bottles](https://www.trendhunter.com/trends/smart-tequila-bottle.md) - [Immersive Tequila-Inspired Getaways](https://www.trendhunter.com/trends/ultimate-margarita-season.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Artisinal Tequila Bottles](https://www.trendhunter.com/trends/artisinal-tequila-bottles.md)