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# Historical Fashion Covers
Michelle Obama Covers Vogue Magazine in Jason Wu

By Rafael Srur Guarilha | Published 2009-02-11 | Celebs
Source: Trend Hunter, https://www.trendhunter.com/trends/historical-vogue-michelle-obama-cover
References: [jezebel](http://jezebel.com/5151045/michelle-obamas-vogue-cover-its-out--its-pretty-awesome) & [jezebel](http://jezebel.com/5150799/michelle-obama-to-grace-march-cover-of-vogue?skyline=true&s=x)

The March 2009 issue of [Vogue](https://www.trendhunter.com/trends/nft-collection2) featuring Michelle Obama hits the stands tomorrow. On the historical cover, the first lady is dressed in an outfit by Jason Wu.

Photographed by Annie Leibovitz, the same famous photographer who shot her for Paris Match, Michelle Obama is seen wearing a magenta gown from the same designer who did her [inaugural ball gown](https://www.trendhunter.com/trends/atelier-victorias-secret).

[Vogue editor in chief](https://www.trendhunter.com/trends/what-should-i-wear) Anna Wintour says, “Change was the clarion call of Barack Obama’s election campaign, though I don’t think any of us at Vogue initially realized that would include the difference that was going to be made by First Lady Michelle Obama’s wardrobe.”

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 67% | Activity: 11% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### What's Driving This Trend

- **Historical Fashion Covers:** Disruptive Innovation Opportunity: Utilize historical fashion covers as a source of inspiration for new and innovative designs.
- **Michelle Obama:** Disruptive Innovation Opportunity: Create fashion lines or collections inspired by Michelle Obama's iconic style and influence.
- **Designer Collaborations:** Disruptive Innovation Opportunity: Foster collaborations between designers and public figures to create unique fashion collections that capture attention and drive sales.

### Who This Affects Most

- **Fashion Design:** Disruptive Innovation Opportunity: Explore new approaches to fashion design inspired by historical fashion covers and Michelle Obama's style.
- **Magazine Publishing:** Disruptive Innovation Opportunity: Develop innovative strategies to feature historical fashion covers and influential figures on magazine covers to attract readers and increase circulation.
- **Photography:** Disruptive Innovation Opportunity: Experiment with new techniques and styles in fashion photography to capture iconic moments and present fashion in a fresh and engaging way.

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