# Historical Figures in Underwear “Balls” Print Campaign By lourdes sanchez bayas | Published 2008-10-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/historical-figures-in-underpants-balls-underwear-ad-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/balls_louis_xiv) This is a rather irreverent ad for [men's underwear](https://www.trendhunter.com/trends/debute-x-stripe-stare), aptly called “Balls." In this [funny ad](https://www.trendhunter.com/trends/axe-campaign) you can see iconic historical figures such as George Washington, Christopher Columbus, King Louis the XIV and Bismarck in boxers of different colors and other kinds of [men's undies](https://www.trendhunter.com/trends/tommy-johns-tournament-collection). The four famous men are standing in full regalia, sans the bottom part of their garments. I find this ad campaign totally hilarious. **Implications** - The advertising agency behind the clever campaign is Glow from Berlin, Germany. The creative director was Johannes Krempl who worked along with art directors Nicole Lanners, Carmen Gebhardt and Ina Rüdiger. The team did a fantastic job creating an ad that will definitely grasp the attention of consumers. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 27% | Activity: 27% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Irreverent Advertising:** Creating humorous and attention-grabbing advertising campaigns for products and services. - **Iconic Figures Clothing Line:** Designing clothing lines inspired by iconic figures and historical events. - **Controversial Marketing:** Using provocative and controversial marketing tactics to attract consumer attention. ### Where This Applies - **Fashion Industry:** Creating and marketing men's underwear and related products. - **Advertising Industry:** Developing creative and humorous advertising campaigns. - **Historical Tourism Industry:** Attracting tourists to historical landmarks and events through creative marketing. ## Related on Trend Hunter - [Testicular Cancer Awareness Boxers](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Bold Statement Boxers](https://www.trendhunter.com/trends/royalty-boxer-briefs.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md)