# Celebrated Latino Collaborations High-Profile Names Lend Authenticity to Hispanic Marketing By Vasiliki Marapas | Published 2015-01-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hispanic-market References: [business2community](http://www.business2community.com/marketing/6-brands-succeed-understanding-hispanic-marketing-01030311) & [adweek](http://www.adweek.com/news/advertising-branding/cnet-targeting-tech-hungry-latino-market-new-site-152271) With the purchasing power of the Hispanic market rapidly growing, brands are becoming increasingly invested in [targeting Latino consumers](https://www.trendhunter.com/trends/latinaowned-food-brand). One of the most successful methods for reaching out to this expanding market revealed itself in CNET's partnership with [Latin World Entertainment](https://www.trendhunter.com/trends/latin-gin), the agency founded by actress Sofia Vergara of Modern Family fame. Including high-profile and celebrated names from the Latino community is a way to bridge a gap between brands and their intended audience. In the case of CNET, the collaboration has resulted in a Spanish technology website that's geared toward younger consumers with advanced tech know-how. The website is the first launch of many; in the future, the network will explore other Spanish-language opportunities in the realms of entertainment and gaming. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 13% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **High-profile Collaborations:** Brands partnering with high-profile individuals from a specific community to bridge the gap between the brand and its intended audience. - **Targeting Latino Consumers:** Increasing investment from brands in targeting the growing Hispanic market. - **Spanish-language Opportunities:** Exploring opportunities to provide Spanish-language content in various industries like entertainment and gaming. ### Industries Being Reshaped - **Marketing and Advertising:** Disruptive innovation opportunity: Partnering with influential individuals to authentically connect with target audiences and enhance market visibility. - **Technology:** Disruptive innovation opportunity: Creating specialized platforms or products in the digital space to cater to the tech-savvy Latino consumer segment. - **Entertainment:** Disruptive innovation opportunity: Developing Spanish-language entertainment content to tap into the growing demand and engage with the Latino audience. ## Related on Trend Hunter - [Inspiring Heritage Campaigns](https://www.trendhunter.com/trends/be-the-next-story-told.md) - [Hispanic Heritage-Celebrating Collaborations](https://www.trendhunter.com/trends/hispanic-heritage1.md) - [Hispanic Hair Care Campaigns](https://www.trendhunter.com/trends/acast-and-henkel.md) - [Consumer Brand Launches](https://www.trendhunter.com/trends/labor-smart.md) - [Traditional Latin Dinner Campaigns](https://www.trendhunter.com/trends/remy-martin-2.md) - [Uplifting Latin Business Campaigns](https://www.trendhunter.com/trends/ups.md) - [Heritage Month Sports Campaigns](https://www.trendhunter.com/trends/heritage-month.md) - [People-Powered Intelligence Campaigns](https://www.trendhunter.com/trends/abuela-intelligence.md) - [Community Sweepstake Initiatives](https://www.trendhunter.com/trends/verizon.md)