# Soft Salty Caramel Chews HI-SOFT Salted Caramel Chews are Made in Japan and Arriving in the US By Michael Hemsworth | Published 2023-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hisoft-salted-caramel-chews References: [snackandbakery](https://www.snackandbakery.com/articles/109010-morinaga-america-inc-to-introduce-hi-soft-caramels-at-sweets-and-snacks-expo) & [hisoftusa](http://hisoftusa.com/)  The HI-SOFT Salted Caramel Chews are being launched in the US by Morinaga America, Inc. to provide consumers with a delicious dessert-inspired candy to enjoy at anytime throughout the day. The product is perfect for consumers of all ages and features a sweet flavor with a velvety texture that's balanced out with just a touch of salt. The chewy texture of the product is a nod to the brand's popular HI-CHEW candy and is perfect for enjoyment as a portioned dessert or random treat throughout the day. The HI-SOFT Salted Caramel Chews will be making their debut at the 2023 Sweets & Snacks Expo in Chicago taking place May 23 to 25 before they arrive at retailers nationwide in Fall 2023. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 64% | Activity: 79% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Gourmet Soft Candy:** There is a growing trend for gourmet soft candy options, leveraging unique flavors and textures to appeal to consumers looking for premium indulgences. - **Dessert-inspired Confectionery:** Dessert-inspired flavors and ingredients are becoming more popular in the confectionery market, providing opportunities for innovation and differentiation. - **Portion-controlled Snacks:** There is an increasing demand for pre-portioned snack options, providing convenience and controlled indulgence for consumers who are looking for healthier eating habits. ### Sectors Adopting This - **Confectionery:** The confectionery industry can capitalize on the trend for gourmet soft candy and dessert-inspired flavors to create innovative products that appeal to indulgence-seeking consumers. - **Retail:** Retailers can feature the HI-SOFT Salted Caramel Chews as a portioned dessert or on-the-go treat to cater to a growing demand for convenient, portion-controlled snack options. - **Hospitality:** Hotels and restaurants can offer the HI-SOFT Salted Caramel Chews as a complementary dessert offering for guests looking for unique and indulgent after-meal treats. ## Related on Trend Hunter - [Gummy-Style Candy Chews](https://www.trendhunter.com/trends/hichew-gummies.md) - [Dessert-Flavored Candy Chews](https://www.trendhunter.com/trends/hichew-dessert-mix.md) - [Unwrapped Bite-Sized Candies](https://www.trendhunter.com/trends/hi-chew-bites.md) - [Freeze-Dried Caramel Pieces](https://www.trendhunter.com/trends/freeze-dried-caramel.md) - [Flavor-Free Candy Chews](https://www.trendhunter.com/trends/hichew-just-as-it-is-flavor.md) - [Candy-Themed Pop-Up Shops](https://www.trendhunter.com/trends/hichew-bitesize-candy-shop.md) - [Infused Chewable Candy Products](https://www.trendhunter.com/trends/hichew-infrusions-orchard-mix.md) - [Savory Crispy Candy Bars](https://www.trendhunter.com/trends/butterfinger-salted-caramel.md) - [Chewy Reduced Sugar Candies](https://www.trendhunter.com/trends/hichew-reduced-sugar.md)