# Glam Oral Care Collabs Hismile x Barbie Dropped a Pink Bubblegum Toothpaste and Bundle By Laura McQuarrie | Published 2024-07-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hismile-x-barbie References: [ca.hismileteeth](https://ca.hismileteeth.com/products/toothpaste/) & [instagram](https://www.instagram.com/p/C9IqalxyyJd/?hl=en)  Hismile x [Barbie](https://www.trendhunter.com/trends/barbie-electric-toothbrush) teamed up to create Barbie's Bundle, featuring an all-new Pink Bubblegum Toothpaste and a Hot Pink Electric Toothbrush to make routine oral care flavorful and stylish. While the breath-freshening Pink Bubblegum Toothpaste speaks to kids and kids at heart of all ages with a fun flavor and a fluoride-enhanced formula for an effective clean, the colorful toothbrush promises to enhance dentist-recommended two-minute brushing sessions. Since the release of last year's Barbie movie, numerous Barbie collaborations launched across various industries, bringing an injection of pink and a touch of glamour to everyday products. Fans of this all-pink toothpaste may enjoy similar Hismile flavors like Cotton Candy or Watermelon, and other co-branded releases like the [Chupa](https://www.trendhunter.com/trends/allkinds-x-chupa-chups) [Chups](https://www.trendhunter.com/trends/chupa-chups) Strawberry Cream Toothpaste. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 85% | Activity: 87% | Freshness: 26% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Stylish Oral Care Products:** Merging fashion with dental hygiene, oral care brands are tapping into aesthetics to attract a broader audience. - **Flavor-enhanced Toothpaste:** Innovative toothpaste flavors transform a mundane routine into a delightful experience, appealing to both children and adults. - **Celebrity-branded Health Products:** Collaborating with iconic figures, brands are using celebrity influence to boost product appeal and market penetration. ### Sectors Adopting This - **Oral Hygiene:** The oral hygiene industry is being reinvigorated with trendy, flavorful, and aesthetically pleasing products. - **Children's Health Products:** Products catered to children's health are incorporating playful elements and well-known characters to improve engagement. - **Health and Beauty:** The health and beauty sector sees a convergence where personal care items are also designed to be stylish and on-trend. ## Related on Trend Hunter - [Hot Pink Electric Toothbrushes](https://www.trendhunter.com/trends/barbie-electric-toothbrush.md) - [Lollipop-Inspired Toothpastes](https://www.trendhunter.com/trends/chupa-chups-x-hismile.md) - [Co-Branded Wildberry Toothpastes](https://www.trendhunter.com/trends/wildberry-toothpaste.md) - [Indulgent Grape Toothpastes](https://www.trendhunter.com/trends/grape-bubblegum-toothpaste.md) - [Juicy Tropical Toothpastes](https://www.trendhunter.com/trends/pineapple-sorbet-toothpaste.md) - [Exclusive Toothpaste Bundles](https://www.trendhunter.com/trends/hismile-flavored-toothpaste.md) - [Gummy Bear-Flavored Toothpastes](https://www.trendhunter.com/trends/gummy-bear-toothpaste.md) - [Nostalgic Berry Toothpastes](https://www.trendhunter.com/trends/smurfberry-toothpaste.md) - [Fruit-Flavored Toothpastes](https://www.trendhunter.com/trends/hismile-toothpaste.md)