# Macho Monthly Packages Hiskit Targets the Best for Men Every Month By Christopher DeLuca | Published 2011-08-31 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hiskit References: [springwise](http://www.springwise.com/fashion_beauty/curated-samples-men-delivered-monthly-subscription/) & [hiskit](http://www.hiskit.com/) Hiskit is a fantastic new monthly service that provides men with samples of interesting products out there on the market. Hiskit products span a range of categories, which include [fragrances, underwear and shaving products](https://www.trendhunter.com/trends/scent-wardrobe-sample-set). Those interested in Hiskit simply need to sign up before the last day of the month and they will receive their package mid month. The Hiskit package is relatively inexpensive especially considering all the great stuff that you are likely to get. **Implications** - Consumers are hesitant to send money on products that they have never tried before especially if they are expensive. A [monthly service that offers a sample](https://www.trendhunter.com/trends/woodmans-bunny-james-sampler-box) of the products is a great way to draw consumers in. Companies ought to use this as a template for their own future marketing initiatives. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 13% | Activity: 39% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Subscription Sampling Services:** Hiskit's monthly sampling service is a disruptive innovation opportunity for businesses to provide consumers with low-risk trial opportunities for their products. - **Male-focused Monthly Packages:** Hiskit's targeted monthly package service for men presents a disruptive innovation opportunity for businesses to create similar targeted and affordable packages for male consumers. - **Cross-category Sampling Packages:** Hiskit's monthly package service that includes a range of male-oriented products creates a disruptive innovation opportunity for businesses to offer cross-category sampling packages for consumers. ### Where This Applies - **Subscription Services:** Subscription-based businesses can leverage the success of Hiskit's monthly sampling service by offering their own low-risk trial opportunities for consumers. - **Male Grooming Products:** Male grooming product companies can create their own targeted monthly packages similar to Hiskit's monthly sampling service, providing consumers with a convenient and affordable way to try new products. - **Fragrance and Underwear Industries:** Fragrance and underwear companies can collaborate to create packages similar to Hiskit's monthly sampling service, benefitting from cross-category exposure and increased brand awareness. ## Related on Trend Hunter - [Oral Care Surprise Packs](https://www.trendhunter.com/trends/mystery-pack.md) - [Menopause Subscription Kits](https://www.trendhunter.com/trends/she20.md) - [Exclusive Scent Sample Sets](https://www.trendhunter.com/trends/uncrate-x-heretic-fragrance-discovery-set.md) - [Smoking Accessories Subscription Services](https://www.trendhunter.com/trends/hemper-box.md) - [Exclusive Men's Grooming Kits](https://www.trendhunter.com/trends/handsomer-for-the-holidays.md) - [Monthly Litter Box Subscriptions](https://www.trendhunter.com/trends/litter-box-subscription.md) - [Portable Gym-Care Beauty Kits](https://www.trendhunter.com/trends/gymcare-kit.md) - [Artisanal Monthly Cheeses](https://www.trendhunter.com/trends/hazeltons-cheese.md) - [Father's Day Grooming Gifts](https://www.trendhunter.com/trends/the-well-groomed-essentials.md)