# Rich Hibiscus Clay Masks This Hibiscus Mask from S.W. Basics is Rich with Minerals By Rebecca Byers | Published 2016-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hisbiscus-mask References: [shopspring](https://www.shopspring.com/brands/427/products/122587) This [Hibiscus Mask](https://www.trendhunter.com/trends/hali-1) from S.W. Basics is a mineral rich skincare solution suitable for all skin types. The hibiscus-infused facial mask uses French clay to draw out toxins trapped in pores, while the inclusion of lavender provides a nourishing property. The Hibiscus Mask is an example of the desire for all-natural products taking advantage of the unique restorative powers of botanic extracts. The organic mask is applied after cleansing the face and is left on until it dries and turns a pale burgundy color. S.W. Basics is a Brooklyn-based organic skincare brand creating gentle cosmetics infused with mineral-rich extracts from herbs and flowers. The popular brand is an example of the consumer interest in independent skincare brands creating formulas informed by ancient recipes and natural ingredients. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 4% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **All-natural Skincare:** The trend of all-natural skincare products is disrupting the traditional cosmetics industry and creating opportunities for brands to develop innovative formulas based on botanical extracts. - **Restorative Botanic Extracts:** The use of botanic extracts in skincare products like hibiscus masks presents a disruptive innovation opportunity for brands to tap into the restorative powers of natural ingredients. - **Ancient Recipe-based Formulas:** The growing consumer interest in ancient recipe-based skincare formulas is driving innovation in the industry, allowing brands to create unique products inspired by traditional remedies. ### Where This Applies - **Natural Skincare:** The natural skincare industry is being impacted by the trend of all-natural products, opening up opportunities for brands to develop innovative offerings. - **Cosmetics:** The cosmetics industry is facing disruption as more consumers turn to skincare products that utilize restorative botanic extracts, creating a need for innovative formulations. - **Independent Skincare Brands:** The rise of independent skincare brands, like S.W. Basics, that focus on ancient recipe-based formulas is disrupting the industry and offering consumers unique product options. ## Related on Trend Hunter - [Gentle Exfoliating Clay Masks](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask.md) - [Turmeric Face Masks](https://www.trendhunter.com/trends/turmeric-face-masks.md) - [Fresh Face Masks](https://www.trendhunter.com/trends/fresh-face-masks.md) - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Gentle Resurfacing Masks](https://www.trendhunter.com/trends/holi-resurfacing-glass-face-mask.md) - [Bean-Infused Wash-Off Masks](https://www.trendhunter.com/trends/mung-bean-wash-off-mask.md) - [Mushroom-Infused Skincare Masks](https://www.trendhunter.com/trends/milky-mushroom-ultra-hydration-mask.md) - [Firming Clay Body Masks](https://www.trendhunter.com/trends/bye-bye-bloat-clay-body-mask.md) - [10-Minute Hydrating Masks](https://www.trendhunter.com/trends/h2oasis.md)