# Cash-Scented Perfumes 'His Money' Cologne Motivates You to Work Harder for Those Bills By Summer Luu | Published 2011-01-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/his-money-cologne References: [gearlog](http://www.gearlog.com/2011/01/microsoft_exec_launches_money-.php) & [liquidmoney](http://www.liquidmoney.com/index.html) If you like the smell of cold, hard cash, then I guess you won't mind smelling like it too by wearing the 'His Money' Cologne. In this new venture, a [Microsoft](https://www.trendhunter.com/trends/microsoft-holiday-sweater) exec has created his own perfume line for both men and women. 'His Money' Cologne and 'Her Money' Eau de Parfum was inspired by a Japanese study that showed workers' productivity went up when the smell of money was pumped through the vents. If this 'His Money' Cologne truly worked, then I wouldn't mind being completely drenched in it. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 47% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Scent Marketing:** Disruptive innovation opportunity: Creating unique scents to enhance employee productivity and customer experience. - **Niche Perfumes:** Disruptive innovation opportunity: Developing unconventional perfumes that cater to specific preferences like the smell of money. - **Workplace Productivity:** Disruptive innovation opportunity: Exploring new methods, such as scent, to increase productivity and motivation in the workplace. ### Where This Applies - **Perfume:** Disruptive innovation opportunity: Incorporating unique scents and fragrances to create distinct products. - **Psychology:** Disruptive innovation opportunity: Applying scent-based research to enhance psychological well-being and performance. - **Retail:** Disruptive innovation opportunity: Introducing scented products to enhance the sensory experience and drive customer engagement. ## Related on Trend Hunter - [Cologne-Infused Scents](https://www.trendhunter.com/trends/spice-alchemist.md) - [Playful Industrial Luxury Perfumes](https://www.trendhunter.com/trends/eau-de-industrie.md) - [Cologne Refund Programs](https://www.trendhunter.com/trends/logne-forgiveness-program.md) - [Croissant-Scented Perfumes](https://www.trendhunter.com/trends/eau-de-croissant.md) - [Scent-Infused Apparel](https://www.trendhunter.com/trends/stealie-hoodie.md) - [Opulent 90s Era Colognes](https://www.trendhunter.com/trends/ranger-station-rich-90s-dad.md) - [Mood-Enhancing Oil Perfume Sprays](https://www.trendhunter.com/trends/oil-perfume-spray.md) - [Meaty Mouth-Watering Perfumes](https://www.trendhunter.com/trends/kfc-6.md) - [Bacon-Scented Fragrant Perfumes](https://www.trendhunter.com/trends/wright-n-100.md)