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# Same-Sex Gift Sets
FOREO's HIS & HIS Gift Set Include Two Silicone Toothbrushes

By Joey Haar | Published 2018-01-31 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/his-his-gift-set
References: [foreo](https://www.foreo.com/hisandhis)

This Valentine's Day, [FOREO](https://www.trendhunter.com/trends/issa-4-toothbrushes), the Swedish beauty-tech brand, is releasing its HIS & HIS gift set in recognition of the unfortunate heteronormativity of the holiday. The set includes two of FOREO's signature ISSA 2 [silicon sonic toothbrushes](https://www.trendhunter.com/trends/battery-electric-toothbrush), both in Cool Black, as well as all the necessary accouterments to share oral health with one's partner.

Far too often, people think of Valentine's Day as a holiday for relationships between men and women, and this is reflected in various global brands' marketing during February. According to Paul Peros, FOREO's CEO, "no other global brand has offered a same-sex gift set at the center of their Valentine's Day promotions, and that seemed long overdue." The HIS & HIS gift set is a great first step, and indeed FOREO is looking to offer similar promotions like [HERS & HERS](https://www.trendhunter.com/trends/hers-minoxidil-biotin) in the future.

The HIS & HIS gift set is available through FOREO's site now, and the packaged deal saves consumers more than 25 percent when compared to an individual purchase.

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 100% | Activity: 100% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Same-sex Gift Sets:** Disruptive innovation opportunity: Create inclusive and diverse gift sets that cater to the LGBTQ+ market.

### Sectors Adopting This

- **Beauty-tech:** Disruptive innovation opportunity: Develop beauty-tech products and services that cater to a diverse range of customers.

## Related on Trend Hunter

- [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md)
- [Seductive Valentine’s Day Bouquets](https://www.trendhunter.com/trends/dr-squatch-x-trojan.md)
- [Intimacy-Redefining Promotional Campaigns](https://www.trendhunter.com/trends/lover-set.md)
- [Inclusive Valentine's Treat Ranges](https://www.trendhunter.com/trends/hershey-valentines-day.md)
- [Inclusive Valentine's Day Gifts](https://www.trendhunter.com/trends/hallmark-valentines-day.md)
- [Exclusive Men's Grooming Kits](https://www.trendhunter.com/trends/handsomer-for-the-holidays.md)
- [Personalized Smart Toothbrushes](https://www.trendhunter.com/trends/issa-4-toothbrushes.md)
- [Men's Grooming Holiday Sets](https://www.trendhunter.com/trends/mens-grooming-holiday-sets.md)
- [Travel-Inspired Gift Sets](https://www.trendhunter.com/trends/adventurous-couples-valentines-day-set.md)
