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# Visually Explosive Jewelry Teasers
The Hirschell ‘Chaos Inca’ Collection Video Dazzles

By Romina S. Cortellucci | Published 2012-06-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hirschell-chaos-inca-collection
References: [thinkcontra](http://www.thinkcontra.com/death-in-paris-hirschell-chaos-inca-jewelry-collection-teaser/) & [hirschell.fr](http://www.hirschell.fr/category/collections/chaos-inca/)

The Hirschell 'Chaos Inca' collection video teases audiences. The film was created by the Paris-based creative studio Death In Paris for the French jewelry brand Hirschell. The studio used a dark background, lighting the model's body with explosions to giving glimpses to the [handmade 'Chaos Inca' collection](https://www.trendhunter.com/trends/shapes-of-extraleganza).

The video suits the Hirschell brand, as their website states its [original jewelry references](https://www.trendhunter.com/trends/the-art-of-adornment), "hip hop to new art, passing through the '80s, science fiction, retro futurism and new technologies." This video definitely has a futuristic science fiction feel captivating viewers by barely exposing the jewelry using Technic projections to illuminate the various pieces. This intriguing video is a dizzying kaleidoscope of color and light makes the collection appear to be an intergalactic find driving the viewer to check out all of the pieces.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 35% | Activity: 16% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry)

## Key Themes

### Why This Trend Is Growing

- **Dark Background Lighting:** Exploring the use of dark backgrounds and lighting techniques to create a visually stunning and captivating experience for jewelry collections.
- **Technic Projections:** Utilizing Technic projections to illuminate and highlight various pieces of jewelry, creating a futuristic and immersive viewing experience.
- **Futuristic Science Fiction Feel:** Incorporating elements of science fiction and futuristic aesthetics to create a unique and alluring visual appeal for jewelry presentations.

### Industries Being Reshaped

- **Jewelry:** Applying visually innovative techniques to the jewelry industry, creating an immersive and captivating experience for potential customers.
- **Creative Studio:** Exploring new ways to showcase and promote jewelry collections through visually explosive videos and films, enhancing the creative studio industry.
- **Fashion:** Bringing together futuristic science fiction aesthetics and jewelry, pushing the boundaries of fashion and creating disruptive innovation opportunities.

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