# Fortress Flagship Architecture Hiroshi Nagamura & Nap Harajuku Plaza Merges Fort and Forest By Amelia Roblin | Published 2011-01-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hiroshi-nagamura-nap-harajuki-plaza References: [freshnessmag](http://www.freshnessmag.com/2011/01/19/new-plans-for-original-gap-harajuku-location/) & [nakam.info](http://www.nakam.info/english/works/index.html) Looking at the digital models of the Hiroshi Nagamura & Nap Harajuku Plaza, it's hard to guess what type of activities it houses. The stronghold-like structure is a work in progress, but come 2012 it will be the new home of this Japanese region's flagship stores for [Gap](https://www.trendhunter.com/trends/the-hailey-jean), [Tommy Hilfiger](https://www.trendhunter.com/trends/united-flags-of-fashion) and [American Eagle Outfitters](https://www.trendhunter.com/trends/american-eagle-1). The fortified shopping center will flaunt over-sized brick crenelations through which the sun can enter a rooftop patio. Hiroshi Nagamura & Nap Harajuku Plaza will stand sturdily on Omotesando and Jingumae without challengers, ready for overwhelming numbers of shoppers. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 51% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Key Themes Behind This Trend - **Flagship Architecture:** Flagship stores are incorporating unique architectural designs to attract customers and create memorable shopping experiences. - **Fortress-like Structures:** The use of stronghold-inspired architecture in commercial buildings is gaining popularity, creating a sense of security and uniqueness in the retail industry. - **Rooftop Patios:** The integration of rooftop spaces in shopping centers offers opportunities for customers to relax and enjoy outdoor areas while shopping. ### Where This Applies - **Retail:** Retailers are exploring innovative architectural designs to differentiate their flagship stores and enhance the customer experience. - **Commercial Real Estate:** Developers and architects are incorporating fortress-like structures in commercial real estate projects to create visually captivating and secure environments. - **Hospitality:** Rooftop patios in shopping centers provide opportunities for integrating hospitality offerings, such as cafes or lounges, to attract customers and enhance their overall experience. ## Related on Trend Hunter - [Japan-Expansive Physical Fashion Stores](https://www.trendhunter.com/trends/studio-nicholson-4.md) - [Newly Renovated Fashion Stores](https://www.trendhunter.com/trends/renovated-fashion-store.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Cultural Japa Pavilions](https://www.trendhunter.com/trends/japa-valley.md) - [Tactile Fashion Boutique Designs](https://www.trendhunter.com/trends/xiaozhuo.md) - [Conceptual Retail Spaces](https://www.trendhunter.com/trends/ader-error-tokyo-space.md) - [Multi-Sensory Flagship Stores](https://www.trendhunter.com/trends/kate-shibuya.md) - [Multi-Purpose Commercial Spaces](https://www.trendhunter.com/trends/multipurpose-commercial-space.md) - [Staircase-Centric Flagship Stores](https://www.trendhunter.com/trends/toteme-beijing.md)