# Kimono Textile Menswear HIROMI ASAI Favors Materials Originally Used for Japanese Bathrobes By Laura McQuarrie | Published 2018-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hiromi-asai References: [prnewswire](https://www.prnewswire.com/news-releases/borderless-fashion-made-of-ageless-kimono-textiles--hiromi-asai-mens-collection-appears-at-liberty-fairs-new-york-300683533.html) & [hiromiasainy](http://www.hiromiasainy.com/) For Spring/Summer 2019, HIROMI ASAI is presenting its 'Eden' collection, which features comfortable, premium shirts and jackets for men. What makes these garments of particular interest is the fact that they are made of a [Kimono](https://www.trendhunter.com/trends/yamato-lab) cotton textile by the name of Ise Momen, which is traditionally used in the making of Japanese summer cotton bathrobes for its sweat-absorbing properties and ability to become softer with each wash. The collection of premium apparel features materials that are slowly woven by 100-year-old looms in Japan and a thematic exploration of sophistication, beauty, romance and "borderless fashion." The brand's upcoming presentation at [Liberty Fairs](https://www.trendhunter.com/trends/chronomaster-revival-a384-liberty-ii) New York will also introduce its new series of [Kimono silk vests](https://www.trendhunter.com/trends/reversible-sukajan-kimono), which include bold motifs that have the potential to add interest to menswear outfits. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 74% | Activity: 85% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Kimono Textile Menswear:** Creating menswear using traditional Kimono cotton textile presents a disruptive innovation opportunity in the fashion industry. - **Premium Apparel with Traditional Materials:** Integrating premium materials like Ise Momen in clothing designs opens up disruptive innovation opportunities for the luxury fashion market. - **Thematic Exploration in Fashion:** Exploring themes like sophistication, beauty, and romance in fashion collections provides a disruptive innovation opportunity to create unique and compelling designs. ### Industries Being Reshaped - **Fashion Industry:** Incorporating traditional Kimono cotton textile into menswear creates disruptive innovation opportunities in the fashion industry. - **Luxury Fashion Market:** Using premium materials like Ise Momen in the production of apparel opens up disruptive innovation opportunities in the luxury fashion market. - **Textile Manufacturing:** Exploring thematic elements in fashion collections requires collaborations with textile manufacturers to create innovative materials and fabrics. ## Related on Trend Hunter - [Kimono-Sukajan Fusion Fashion](https://www.trendhunter.com/trends/yamato-lab.md) - [Premium Linen Apparel](https://www.trendhunter.com/trends/uniqlos-2025-springsummer.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Juxtaposing Japanese Kimonos](https://www.trendhunter.com/trends/reversible-sukajan-kimono.md) - [Luxurious Leisure Apparel](https://www.trendhunter.com/trends/haven-1.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Simplistic Breathable Summer Apparel](https://www.trendhunter.com/trends/the-resort-collection.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Practical Apparel Capsules](https://www.trendhunter.com/trends/eastern-design.md)