# Celebrating Creative Colleagues Mia Pearson Talks About Hiring Great Talent at a WXN Event By Alyson Wyers | Published 2015-01-15 | TH Video Source: Trend Hunter, https://www.trendhunter.com/trends/hiring-great-talent References: [youtu.be](http://youtu.be/KFYkycT-zA0) & [northstrategic](http://northstrategic.com/)  One of Canada's Most Powerful Women, [North Strategic's](https://www.trendhunter.com/trends/north-finder) Mia Pearson feels hiring great talent is the key to innovation. The public relations social media company co-founder recently chatted with Trend Hunter when she was honored at a [Women's Executive Network](https://www.trendhunter.com/trends/womencentric-celebrations) (WXN) event. Pearson believes generating new ideas is about hiring great talent, creating a collaborative workplace and celebrating employee success. To stay ahead of the game, North Strategic uses social media tracking. They follow sites that also celebrate success, which helps them understand great ideas that are happening all over. Beating out competitors is also about talent and standing out with an eclectic group of professionals. Even though getting clients to agree to ideas and taking risks can be challenging, a willingness to disrupt, be bold and creative yields incredible results. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 3% | Activity: 22% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [TH Video](https://www.trendhunter.com/thvideo) > [THTV](https://www.trendhunter.com/thtv) ## Key Themes ### What Makes This Trend Stand Out - **Hiring Great Talent:** Opportunity for disruptive innovation in the recruitment industry by leveraging new technologies and strategies to attract and retain top talent. - **Collaborative Workplace:** Opportunity for disruptive innovation in the office space industry by creating collaborative environments that foster creativity and productivity. - **Social Media Tracking:** Opportunity for disruptive innovation in the digital marketing industry by developing advanced social media tracking tools and analytics platforms. ### Sectors Adopting This - **Recruitment:** Opportunity for disruptive innovation in the recruitment industry by leveraging new technologies and strategies to attract and retain top talent. - **Office Space:** Opportunity for disruptive innovation in the office space industry by creating collaborative environments that foster creativity and productivity. - **Digital Marketing:** Opportunity for disruptive innovation in the digital marketing industry by developing advanced social media tracking tools and analytics platforms. ## Related on Trend Hunter - [Multi-Passionate Party Consulting Companies](https://www.trendhunter.com/trends/party-consulting-company.md) - [Digital Content Talent Programs](https://www.trendhunter.com/trends/cadillac-fairview.md) - [Women-Led Toronto Florists](https://www.trendhunter.com/trends/may-flowers.md) - [Creative Talent Matching](https://www.trendhunter.com/trends/ariadna-ai-talent-agent.md) - [Empowering Youth-Focused Branding Initiatives](https://www.trendhunter.com/trends/hallie-clarke.md) - [Women Leader-Honouring Initiatives](https://www.trendhunter.com/trends/women-leaders.md) - [Corporate Connection Platforms](https://www.trendhunter.com/trends/her-workplace.md) - [Supply Chain Inclusivity Campaigns](https://www.trendhunter.com/trends/she-is-pepsico.md) - [Award-Winning Eyewear Retail Businesses](https://www.trendhunter.com/trends/specsavers-canada.md)