# Anonymous Apparel The Hipstery T-Shirts Offer Customers an Element of Surprise By Katherinev123 | Published 2009-10-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/hipstery References: [springwise](http://springwise.com/retail/hipstery/) & [hipstery](http://hipstery.com/) Using [surprise and mystery](https://www.trendhunter.com/trends/enigma-launched) as the foundation of its business approach, the [online t-shirt shop](https://www.trendhunter.com/trends/made-to-order) Hipstery hopes to challenge our era of information and choice. Hipstery sells tees without designs on them. Instead, customers select their size, answer a series of personality-revealing questions, and pay a fee plus shipping, to receive a t-shirt that is ‘right’ for them according to Hipstery’s ‘style scientists.’ Hipstery style scientists use something called a ‘[style algorithm](https://www.trendhunter.com/trends/ai-powered-styling-experience),’ which leads them to select the right design from their t-shirt range. Still, imagine shopping and making a purchase, only to remain unknowing of what you actually bought. I don’t think I could do it! ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 65% | Activity: 12% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Surprise Shopping:** Using surprise and mystery as the foundation of their business approach, Hipstery challenges the conventional shopping experience by offering customers t-shirts with designs selected by their 'style scientists'. - **Personalized Style:** Hipstery utilizes a style algorithm and personality-revealing questions to create a personalized shopping experience for customers, tapping into the growing trend of customization and personalization in the fashion industry. - **Disruption Through Unknowing:** By selling t-shirts without revealing the design to customers, Hipstery disrupts the traditional shopping model and appeals to consumers who seek unique and unexpected experiences. ### Industries Being Reshaped - **E-commerce:** The rise of surprise shopping in online retail presents opportunities for e-commerce platforms to implement similar surprise-based business models. - **Fashion:** The fashion industry can explore innovative ways to incorporate surprise and personalization into their product offerings, as demonstrated by Hipstery's unique approach. - **Market Research:** Hipstery's use of personality-revealing questions and style algorithms highlights the potential for market research companies to develop new methodologies for understanding and predicting consumer preferences. ## Related on Trend Hunter - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [Effortless AI T-Shirt Designs](https://www.trendhunter.com/trends/super-t.md) - [AI-Driven Wholesale Platforms](https://www.trendhunter.com/trends/hypedrop.md) - [Mystery Ice Cream Shops](https://www.trendhunter.com/trends/surprise-scoop.md) - [Mystery-Driven Beauty Brands](https://www.trendhunter.com/trends/enigma-launched.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Viral Oversized Waistband Hoodies](https://www.trendhunter.com/trends/unfinished-apparel.md) - [Tech Enthusiast Clothing Lines](https://www.trendhunter.com/trends/tech-enthusiast.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md)