# Politically Pandering Campaigns The Debut of Hipsters and Cat Lovers for Obama Buttons By Jennifer Gosnell | Published 2012-09-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hipsters-and-cat-lovers-for-obama References: [buzzfeed](http://www.buzzfeed.com/scott/hipsters-for-obama) & [buzzfeed](http://www.buzzfeed.com/mjs538/president-obama-seriously-courting-the-cat-lady-vo) If you've ever felt like you just couldn't find any political swag to suit your hipster, cat-loving persona to a T, you might just be in luck with the new Hipsters and Cat Lovers for Obama buttons. The Democratic Presidential candidate has just released a new line of hilariously awesome items. Whether you "Meow for Michelle" or are a little more stealthy with your support, the fantastic line definitely aims to grab the youth and crazy cat lady vote. The direct marketing strategy is also adorably funny and whimsical. Rather than being offensive or awkward, the campaign manages to establish that they are up on the latest fads that are sweeping the internet and social culture alike. Though the DNC 2012 is coming to a close, November looms large and you can show your support with these epic buttons. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 11% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Youth-focused Political Swag:** There is an opportunity for companies to create politically-themed merchandise that appeals to younger generations. - **Humorous and Whimsical Campaigns:** Brands can take advantage of the trend of humor and whimsy in political campaigns to engage with their target audience. - **Niche Political Merchandise:** The popularity of niche groups like hipsters and cat lovers presents an opportunity for politicians and brands to create targeted merchandise. ### Where This Applies - **Political Merchandise:** The political merchandise industry can tap into the trend of youth-focused and humorous campaigns to create unique and targeted products. - **Fashion and Apparel:** Fashion and apparel companies can experiment with creating politically-themed merchandise that appeals to niche groups like hipsters and cat lovers. - **Marketing and Advertising:** Marketing and advertising agencies can develop creative and whimsical campaigns that resonate with younger audiences and make a political message more engaging. ## Related on Trend Hunter - [Viral Political Campaign Accessories](https://www.trendhunter.com/trends/harris-walz.md) - [Expansive Electoral Candy Ranges](https://www.trendhunter.com/trends/election-collection.md) - [Dispensary-Friendly Voting Campaigns](https://www.trendhunter.com/trends/toke-the-vote.md) - [Presidential Election Candy Collections](https://www.trendhunter.com/trends/amusemints-election-collection.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Presidential Note Campaigns](https://www.trendhunter.com/trends/joe-biden.md) - [Political Campaign Game Maps](https://www.trendhunter.com/trends/freedom-town.md) - [Playful Coffee Merch Collabs](https://www.trendhunter.com/trends/starbucks-x-mofusand.md) - [Anxiety-Alleviating Election Campaigns](https://www.trendhunter.com/trends/election-escape.md)