# Remixed Corporate Logos The Hipster Branding Blog Takes an Alternative Look at Company Symbols By Josh Mears | Published 2012-03-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hipster-branding References: [hipsterbranding.tumblr](http://hipsterbranding.tumblr.com/) Hipster Branding is a visual blog that showcases what many current brand logos would like if created by hipsters. The universal term for a hipster is someone who is in a subculture, generally in there twenties and have an appreciation for indie rock and independent thinking. This does not necessarily mean they need to drink [Starbucks](https://www.trendhunter.com/trends/starbucks-new-ads), eat organic [Kraft](https://www.trendhunter.com/trends/kraft-heinz-3) dinner and wear fedoras to qualify -- but it does help. Hipster Branding parodies a wide variety of brands, from [McDonald’s](https://www.trendhunter.com/trends/mcdonalds-night-posters) to Gillette. The blog has a very under-toned witty sense of humor about its re-designs, with many looking like they would fit perfectly onto an ironic t-shirt. Although many different designs and styles are covered, my personal favorite is KFC. Hipster Branding does more than simply showcase ironic images, it makes people realize the importance of a logo. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 76% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Alternative Branding:** The trend of redesigning company logos in an alternative hipster style can offer a fresh and creative approach to traditional branding. - **Humorous Marketing:** Incorporating humor into marketing can create a relatable and shareable brand personality that resonates with younger, edgier audiences. - **Subculture-inspired Design:** Applying the aesthetics and values of various subcultures can add authenticity and uniqueness to brand design, appealing to those who identify with those subcultures. ### Industries Being Reshaped - **Marketing and Advertising:** The marketing and advertising industry can tap into alternative branding and humorous marketing trends to create campaigns that appeal to younger audiences. - **Graphic Design and Branding:** Graphic design and branding professionals can explore subcultures and alternative styles to create unique and authentic designs that stand out and make an impact. - **Fashion and Apparel:** The fashion and apparel industry can embrace subculture-inspired design trends to create clothing lines that cater to the hipster niche market. ## Related on Trend Hunter - [Refreshed Chocolate Bar Logos](https://www.trendhunter.com/trends/kit-kat-logo.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md) - [Accessible Brand Design Tools](https://www.trendhunter.com/trends/good-enough-logos.md) - [Revamped Museum Brand Identities](https://www.trendhunter.com/trends/the-brooklyn-museums.md) - [Refreshed Pantyhose Brands](https://www.trendhunter.com/trends/leggs.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Modernized Coffee Product Branding](https://www.trendhunter.com/trends/nescaf-branding.md) - [Ready-Made Brand Marketplaces](https://www.trendhunter.com/trends/brands-like-these.md)