# Hipster Book Titles Grand Central Publishing Asked its Followers to Re-Imagine Books for Hipsters By Megan Facciuolo | Published 2014-05-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hipster-book-titles References: [designtaxi](http://designtaxi.com/news/365864/If-Famous-Book-Titles-Were-Rewritten-For-Hipsters/?t=1401201145292) & [hachettebookgroup](http://www.hachettebookgroup.com/publishers/grand-central-publishing/) New York-Based trade publishers 'Grand Central Publishing' issued a comical series of GIFs and illustrations that feature [hipster book titles](https://www.trendhunter.com/trends/bizarre-bookshelf). Trying to combine literature with hipster culture, the publishing firm took to [Twitter](https://www.trendhunter.com/trends/https-twitterviewer.net) to ask its followers to come up with hipster versions of pop culture books. Clearly, the company got an array of responses -- all of which are thoroughly entertaining and adhere to a [tongue-in-cheek commentary](https://www.trendhunter.com/trends/eat-pray-cry). Some of the re-appropiated books have titles like 'Horton Hears a Who... Before Anyone Else,' 'Of Mustaches & Men,' which is in place of John Steinback's iconic 'Of Mice & Men' novel, and 'Girl with the Sailor Jerry Tattoo,' to name a few. While the fake book titles are amusing and comical, they truly shed light on society's growing subculture. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 61% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Hipster Culture:** There is an opportunity for businesses to cater to the growing hipster subculture by incorporating it into their brand or product offerings. - **Nostalgia Marketing:** Businesses can utilize nostalgia marketing by repurposing classic pop culture items into trendy merchandise or branding. - **Interactive Social Media Content:** Companies can engage with their audience and generate user-generated content by asking for their ideas and contributions on social media platforms. ### Industries Being Reshaped - **Publishing:** Publishing companies can create new publications or rebrand classic works to align with the growing hipster culture. - **Fashion:** Fashion brands can incorporate hipster aesthetics, such as vintage or DIY styles, into their clothing lines or marketing materials. - **Social Media Marketing:** Businesses can utilize social media platforms and engage with their audience to generate user-created content that aligns with their brand or product offerings. ## Related on Trend Hunter - [Book-Themed Plush Collectibles](https://www.trendhunter.com/trends/punchkins-book-plushies.md) - [Imitation Book Accessories](https://www.trendhunter.com/trends/novel-bookwallets.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md) - [Personality-Forward Bookmark Designs](https://www.trendhunter.com/trends/humdrum-paper.md) - [Unique Book-Inspired Fans](https://www.trendhunter.com/trends/book-shaped-fans.md) - [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md) - [Bookish Beer Cans](https://www.trendhunter.com/trends/faber-faber-beak.md) - [Limited-Edition Book-Inspired Beers](https://www.trendhunter.com/trends/book-ipa.md) - [Book-Themed Bar Concepts](https://www.trendhunter.com/trends/book-bar-toronto.md)