# Fiery Hippie Fashion Shoots The '70s' Chapter of Free People 'Through the Decades' is Groovy By Andrew Loh | Published 2011-10-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hippies-fashion References: [fashiongonerogue](http://fashiongonerogue.com/elsa-hosk-marianna-santana-free-people-decades-book-david-bellemere/#more-68715) & [freepeople](http://www.freepeople.com/) Viewers were previously exposed to the '20s' chapter of Free People's 'Through the Decades' book, and now, the release of the '70s' Chapter of 'Through the Decades' is introducing a whole new version of retro inspiration. Titled 'Carefree 70s,' this chapter of the book, shot by David Bellemere, captures the duo in [boho accessories and hippie garments](https://www.trendhunter.com/trends/opa-collection) of flowing dresses, tribal prints and sequined outfits that sparkle magnificently under the sunlight. Sporting [voluminous and sexy tousled tresses](https://www.trendhunter.com/trends/velvet-heat) styled by Patrice Delaroche and makeup by Deanna Hagan, model Elsa and Marianna are seen taking a breather in the barren desert on a hot summer day. As if the '70s' Chapter of 'Through the Decades' is not already hot enough, it also features a pair of fire breathers! ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 80% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Retro-inspired Fashion:** Disruptive innovation opportunity: Explore sustainable and eco-friendly materials for retro-inspired clothing. - **Boho Accessories:** Disruptive innovation opportunity: Develop technology-infused boho accessories to enhance functionality and style. - **Sequined Outfits:** Disruptive innovation opportunity: Create eco-conscious sequined fabrics using biodegradable materials. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Incorporate augmented reality technology into fashion retail experiences. - **Beauty:** Disruptive innovation opportunity: Develop clean and natural makeup products to complement retro-inspired looks. - **Entertainment:** Disruptive innovation opportunity: Integrate fire-breathing performances into live events for a unique and captivating experience. ## Related on Trend Hunter - [Bohemian Wedding Ensembles](https://www.trendhunter.com/trends/free-people-2.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Comfort-Focused Fashion Clogs](https://www.trendhunter.com/trends/free-people-x-dr-scholls.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md)