# Satiating Plant-Based Snack Straws Hippeas Veggie Straws Come in Three Flavors By Michael Hemsworth | Published 2022-09-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hippeas-veggie-straws References: [foodbev](https://www.foodbev.com/news/hippeas-launches-new-plant-powered-veggie-straw-line/) & [hippeas](https://hippeas.com)  The Hippeas Veggie Straws are a new line of snacks for consumers to choose as a way to satiate their hunger and enjoy a rich, satisfying flavor. The snack is crafted with a blend of vegetables that have been formed into crunchy straws perfect for satisfying cravings for [crunchy snacks](https://www.trendhunter.com/trends/root-foods-vegetable-chips). Each one-ounce serving of the snack is packed with [three-grams of protein](https://www.trendhunter.com/trends/origin-nutrition) and has 140-calories to make them a more functional alternative to conventional potato chips. The snack comes in three flavors including Rockin' Ranch, Straight Up Sea Salt and Sour Cream & Onion. CMO Julia Hecht spoke on the Hippeas Veggie Straws saying, "Yellow peas come from the same legume family as our beloved chickpea, and provide a delicious taste and crunch experience that really elevates our Veggie Straw line. Hippeas Veggie Straws are yellow pea-based and contain vegetables like tomato, red beet, spinach and kale. not just potato starch." ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 78% | Activity: 84% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Plant-based Snacks:** There is an opportunity for companies to develop more plant-based snacks with interesting and tasty flavor profiles. - **Functional Snack Alternatives:** There is an opportunity for companies to create snack options that are not only enjoyable but also have some sort of nutritional benefit or function. - **Vegetable-based Snack Formats:** There is an opportunity for companies to explore new ways of presenting vegetable-based snacks, such as in crunchy straw formats. ### Who This Affects Most - **Snack Food Industry:** The snack food industry can explore new opportunities to offer healthier and more sustainable snack alternatives to consumers. - **Plant-based Food Industry:** The plant-based food industry can continue to innovate and expand its product offerings beyond traditional meat and dairy substitutes to include snack options. - **Functional Food Industry:** The functional food industry can incorporate more snack options into their product lines to meet the demand for convenient and healthy snack alternatives. ## Related on Trend Hunter - [Citrusy Chickpea Snack Chips](https://www.trendhunter.com/trends/hippeas-sea-salt-lime.md) - [Cheesy Puffed Pea Snacks](https://www.trendhunter.com/trends/vegan-cheezy-cheddar-pops.md) - [Plant-Based Extra-Seasoned Snacks](https://www.trendhunter.com/trends/hippeas-flavor-blast.md) - [Chickpea Tortilla Chips](https://www.trendhunter.com/trends/chickpea-tortilla-chip.md) - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md) - [Bacon-Flavored Chickpea Puffs](https://www.trendhunter.com/trends/baconflavored-chickpea-puffs.md) - [Savory Veggie-Packed Snacks](https://www.trendhunter.com/trends/harvest-snaps-flavors.md) - [Corn-Flavored Chickepea Puffs](https://www.trendhunter.com/trends/mexican-street-corn-chickpea-puffs.md) - [Veggie-Rich Stick-Style Snacks](https://www.trendhunter.com/trends/jacksons-super-veggie-straws.md)