# Creative Chipmunk Campaigns The 'Hipmunk Me!' Campaign Turns the User into a Mascot By Carly Foy | Published 2011-04-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hipmunk-me References: [mashable](http://mashable.com/2011/04/06/hipmunk-2/) & [hipmunk](http://www.hipmunk.com/) The Internet travel and flight-search site Hipmunk has developed a [Facebook](https://www.trendhunter.com/trends/cape-town) application for its creative 'Hipmunk Me!' campaign. The 'Hipmunk Me!' campaign, created with the help of artist Ashlee Perkins from [Reddit](https://www.trendhunter.com/trends/the-lunchables-effect), is simple; the user is required to "Like" the Hipmunk Facebook fan page between 10 am to 10 pm EST on April 6. Then, on the fan page's wall, the Facebook user must write their favorite travel destination (anywhere in the world) and the words "Hipmunk Me!" Perkins will then generate an image of the user as a Hipmunk based on his or her Facebook profile photo. The 'Hipmunk Me!' campaign is a unique social media tool and campaign that encourages interaction with consumers. Don't waste anytime -- check out the 'Hipmunk Me!' app on Facebook today! ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 23% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Interactive Social Media Campaigns:** Creating campaigns that engage and interact with consumers through social media platforms opens up opportunities for brand promotion and customer engagement. - **Personalized Marketing Strategies:** Using personal data from consumers to create customized content or experiences can enhance brand loyalty and create a unique user experience. - **Collaboration with Artists and Influencers:** Partnering with artists or influencers can add a creative touch to marketing campaigns, attracting a wider audience and generating buzz. ### Who This Affects Most - **Travel and Tourism:** Implementing interactive and personalized marketing campaigns in the travel industry can entice customers to explore different destinations and book their trips. - **Digital Marketing:** The rise of interactive social media campaigns presents new opportunities for digital marketers to create engaging content and drive customer acquisition and retention. - **Art and Design:** Partnering with artists like Ashlee Perkins can create innovative collaborations that bridge the gap between art and marketing, leading to unique and memorable campaigns. ## Related on Trend Hunter - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [Authentic Ambassador Campaigns](https://www.trendhunter.com/trends/the-realest-person-on-earth.md) - [Gamified Hotel Campaigns](https://www.trendhunter.com/trends/moxy-universe-play-beyond.md) - [Interactive Job-Centric Campaigns](https://www.trendhunter.com/trends/the-coolest-job-on-earth.md) - [Virtual Game Tourism Campaigns](https://www.trendhunter.com/trends/cape-town.md) - [Travel Rewards Platforms](https://www.trendhunter.com/trends/hostel-hop.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Snack-Branded Outdoor Campaigns](https://www.trendhunter.com/trends/take-a-hike-in-sevierville-tn.md)