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# 80s-Inspired Soviet Streetwear
Gosha Rubchinskiy's Collection Draws from Skate and Hip-Hop Styles

By Riley von Niessen | Published 2016-08-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hiphop-styles
References: [hypebeast](http://hypebeast.com/2016/8/gosha-rubchinskiy-2016-fall-winter-collection-2) & [gosharubchinskiy](http://gosharubchinskiy.com/)

Gosha Rubchinskiy, a renowned name in [streetwear fashion](https://www.trendhunter.com/trends/blackeyepatch-winter), is known for his ability to combine Soviet-era looks with vintage hip-hop styles and much more.

He stays true to this with his Fall/Winter 2016 collection, which infuses 80s and 90s inspiration with contemporary styles. The designer's name, and that of his self-named label, is included on many of the pieces is his iconic Cyrillic lettering. Paying homage to one of streetwear's most popular patterns, Gosha Rubchinskiy offers a number of [camouflage prints](https://www.trendhunter.com/trends/social-club-x-686) in the mix, however adapts it for an original look with more clean-cut color variations.

He also includes a less-traditional yellow, red, orange and black camouflage print on a few pieces as well, which has shown up in some of his earlier collections as well. He utilizes vintage hip-hop styles throughout by featuring vibrant tones and by including a few [branded tracksuits](https://www.trendhunter.com/trends/supreme-x-wutang-clan).

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 92% | Activity: 72% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Soviet Streetwear:** Opportunity for disruptive innovation by combining vintage Soviet-era looks with contemporary styles.
- **80s and 90s Inspiration:** Opportunity for disruptive innovation by infusing 80s and 90s fashion inspiration into modern designs.
- **Vintage Hip-hop Styles:** Opportunity for disruptive innovation by incorporating vibrant tones and branded tracksuits into fashion collections.

### Who This Affects Most

- **Fashion:** Opportunity for disruptive innovation in the fashion industry by merging vintage and contemporary styles.
- **Streetwear:** Opportunity for disruptive innovation in the streetwear industry by combining Soviet-era looks, vintage hip-hop styles, and modern designs.
- **Design:** Opportunity for disruptive innovation in the design industry by incorporating 80s and 90s fashion inspiration into contemporary designs.

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