# Luxe Hip-Hop Sneakers Giuseppe Zanotti's Elegant Offering is a Collaboration with Rae Sremmurd By Kalin Ned | Published 2019-05-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hiphop-sneakers References: [highsnobiety](https://www.highsnobiety.com/p/giuseppe-zanotti-blabber-sneaker/) & [giuseppezanotti](https://www.giuseppezanotti.com/ca/man/collection/blabber?utm_source=referral&utm_medium=article&utm_campaign=highsnobiety_man_blabber) A pair of luxuriously elegant hip-hop sneakers is the result of a creative partnership between high-end Italian brand Giuseppe Zanotti and rapper duo Rae Sremmurd. The new footwear boasts two versions of the upper — one has a canvas upper that is accented by a scaly midsole, while the other features croc-textured leather. A brand-new silhouette is spotlighted. Dubbed the 'Blabber,' the aesthetic of the hip-hop sneakers is not divergent from Giuseppe Zanotti's usual approach to fashion. In addition, the collaborators make the footwear available in [high-top and low-top models](https://www.trendhunter.com/trends/sons-rogue-baseline-hi-top-tan) for both men and women. The release of the hip-hop sneakers is marked by an "[energetic video](https://www.trendhunter.com/trends/trailgrip-momint) [...] that is part fashion film, part music video." Starring Rae Stremmund, the campaign cleverly advocates for fashion-forward mindsets and individuality. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 72% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Fashion:** Giuseppe Zanotti partnering with Rae Sremmurd shows an opportunity for brands to collaborate with musicians, creating products that emphasize individuality and fashion. - **Luxury Streetwear:** The blend of high-end materials and edgy design featured in the hip-hop sneakers signify the potential for a new market of luxury streetwear, catering to the demand for trendy yet luxurious clothing. - **Creative Footwear:** The Blabber, a new and unique shoe silhouette, presents opportunities for footwear companies to innovate and explore fresh designs that cater to different consumer tastes. ### Sectors Adopting This - **Fashion and Music:** The collaboration between Giuseppe Zanotti and Rae Sremmurd highlights the intersection of fashion and music industries, paving the way for future partnerships between these two sectors. - **Luxury Fashion:** The luxurious materials and high-end branding with the hip-hop sneakers present opportunities for luxury fashion companies to tap into the growing demand for trendy luxury items among younger consumers. - **Footwear:** The introduction of a new shoe silhouette presents opportunities for the footwear industry to continue to innovate and create fresh designs that appeal to different consumer segments. ## Related on Trend Hunter - [Statement Footwear Collaborations](https://www.trendhunter.com/trends/gmbh-and-axel-arigato.md) - [Dynamic Textural Collaborative Shoes](https://www.trendhunter.com/trends/thug-club-1.md) - [Rapper-Collaborative Textural Sneakers](https://www.trendhunter.com/trends/concrete-boys-air-force-1.md) - [Ballet-Inspired Luxury Sneakers](https://www.trendhunter.com/trends/shift-sneaker.md) - [Rapper-Collaborative Bright Sneakers](https://www.trendhunter.com/trends/action-bronson-and-new-balance.md) - [Footwear-Centric Interactive Campaigns](https://www.trendhunter.com/trends/trailgrip-momint.md) - [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-rhude.md) - [Fashion-Forward Lifestyle Sneakers](https://www.trendhunter.com/trends/valentino-garavani-2.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md)