# High-Demand Hip-Hop Shades Billionaire Boys Club's Iconic Sunglasses Now Available Online By Tisah Tucknott | Published 2009-05-24 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/hiphop-shades-billionaire-boys-club References: [loudreams](http://www.loudreams.com/2009/05/21/billionaire-boys-club-sunglasses/#more-5114) & [bbcicecream](http://www.bbcicecream.com/) Pharrell Williams collaborated with Japanese fashion icon [Nigo](https://www.trendhunter.com/trends/louis-vuittons-soho-popup) back in 2005 to create a line of luxury clothing called [Billionaire Boys Club](https://www.trendhunter.com/trends/limitededition-astronaut-sculpture). Pharrell's [current line of shades](https://www.trendhunter.com/trends/shenseea), which are in high demand, are now available at their online store and at their NYC flagship store. You know that Pharrell's designs are hot when the designer/hiphop artist himself is named Best Dressed Man by Esquire Magazine. **Implications** - North American society is obsessed with celebrity culture, partly because consumers feel they can live vicariously through the fortune these celebrities have attained. As such, consumers will purchase celebrity-endorsed products as a representation of their possible ascension to celebrity status. Corporations looking to capitalize on this should offer goods and services which satiate consumers' fantasy of acquiring fame. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 58% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Hip-hop Fashion:** Opportunities for partnerships between high-profile fashion designers and popular musicians to create luxury clothing and accessory lines. - **Online Retail Expansion:** The growing trend of offering products online presents new opportunities for companies to reach customers worldwide. - **Celebrity-endorsed Products:** Increased demand for products that are associated with popular celebrities represents opportunities for companies to capitalize on this trend. ### Sectors Adopting This - **Fashion Industry:** Collaboration between fashion designers and musicians or celebrities can create new revenue streams for the fashion industry. - **E-commerce Industry:** The expansion of online sales provides new opportunities for e-commerce platforms and businesses to reach a wider audience. - **Luxury Goods Industry:** High-demand for luxury fashion and accessories, particularly those endorsed by celebrities, can provide growth opportunities for luxury goods companies. ## Related on Trend Hunter - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Blinged-Out Smart Glasses](https://www.trendhunter.com/trends/asap-rocky-1.md) - [Limited-Edition Astronaut Sculptures](https://www.trendhunter.com/trends/limitededition-astronaut-sculpture.md) - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Mod Band-Honoring Sunglasses](https://www.trendhunter.com/trends/akila-blackbird-x-the-beatles.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Rapper-Debut Eyewear Collections](https://www.trendhunter.com/trends/blacked-out-collection.md) - [Physical Wearables Collections](https://www.trendhunter.com/trends/physical-wearables-collection.md) - [Celebrity-Curated Eyewear Collections](https://www.trendhunter.com/trends/shenseea.md)