# Hip Supermarkets Jump on Takeout Bandwagon By Justin Good | Published 2007-03-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/hip-supermarkets-jump-on-takeout-bandwagon References: [livescience](http://www.livescience.com/othernews/070322_grocery_stores.html) & [progressivegrocer](http://www.progressivegrocer.com/progressivegrocer/firc_new/search/article_display.jsp?vnu_content_id=1003556219) Wine Tasting Room, Mini Bookstore, Take Out Sushi Joint, and [Starbucks](https://www.trendhunter.com/trends/new-amazon-go-store) In A Grocery Store? There is a growing trend of high end retail establishments catering to niche markets. One of these retail establishments that has been catching on are high end hip-supermarkets. These hip supermarkets like Wholefoods, [Wegmans](https://www.trendhunter.com/trends/instacart-and-wegmans), and [Safeway](https://www.trendhunter.com/trends/some-honey) are trying to "win back consumers" dining-out dollars, as well as differentiate themselves from other retail competitors, supermarkets, convenience stores, warehouse/club stores, supercenters, and other specialty retailers." One way they are doing that is "blurring the lines" between "grocery store and take-out restaurant." If you step into a Safeway, you might see (or start to see) a "new joint to try take-out sushi", a Starbucks to drink coffee, and a "mini bookstore" to sit and relax. Another good example is a new Wholefoods in Fairfax, Va. This hip grocery store has a wine tasting room with 80 wines on tap, hot bar and two salad bars, and a café seating for over 250. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 17% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **High-end Hip-supermarkets:** Opportunity for high-end supermarkets to cater to niche markets and differentiate themselves by blurring the lines between grocery store and take-out restaurant. - **Café Seating in Grocery Stores:** Growing trend of grocery stores incorporating café seating areas to provide customers with a relaxed and comfortable environment. - **Wine Tasting Rooms in Supermarkets:** Disruptive innovation opportunity for supermarkets to create wine tasting rooms to attract customers and enhance the shopping experience. ### Industries Being Reshaped - **Retail:** Opportunity for the retail industry to explore high-end hip-supermarkets and create unique experiences for customers. - **Food and Beverage:** Disruptive innovation opportunity for the food and beverage industry to collaborate with supermarkets in creating take-out sushi joints and café seating areas. - **Hospitality:** Potential collaboration between the hospitality industry and supermarkets to incorporate wine tasting rooms in grocery stores, providing customers with a unique and upscale experience. ## Related on Trend Hunter - [Small-Format Grocery Stores](https://www.trendhunter.com/trends/new-smallformat-stores.md) - [Ethical Neighborhood Convenience Stores](https://www.trendhunter.com/trends/betterforyou-store.md) - [Global Food Retail Expansions](https://www.trendhunter.com/trends/supermarket-italy.md) - [Consumer-Driven Grocery Stores](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers.md) - [Hybrid Community Supermarkets](https://www.trendhunter.com/trends/the-after-market.md) - [Consumer-Run Supermarkets](https://www.trendhunter.com/trends/hyperburgers.md) - [Curated Craft Beer Stores](https://www.trendhunter.com/trends/craft-beer-stores.md) - [Gallery-Style Grocers](https://www.trendhunter.com/trends/meadow-lane.md) - [Suburban Checkout-Free Retailers](https://www.trendhunter.com/trends/new-amazon-go-store.md)