# Upcycled Key Racks These Rustic Hip Key Racks are Made of Wood from Old Shipping Pallets By Jen Chae | Published 2013-06-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/hip-key-racks References: [shop.moorbi](http://shop.moorbi.com/products-page/sixfingersstudios/chonko-8-red-key-rack-six-finger-studio-moorbi-reclaimed-wood) & [nickmaskrecycled](http://www.nickmaskrecycled.com/) Who knew that the splintery wood from shipping palettes could be redesigned into rustically hip key racks? The beauty of [upcycling](https://www.trendhunter.com/trends/objects-from-frames) is that the most unexpected items are transformed into totally radiant and functional pieces. In this case, Six Fingers Studios hand picks, designs, cuts and polishes [old wood](https://www.trendhunter.com/trends/blue-green-works) into a neat key rack for a modern country home. The creator even hand stamps his company logo on the back. The designer and creator, Nick, says he fell in love with the idea of “refining the raw and making the unwanted into something people desired.” Shipping pallets are often discarded, however they are the major source of materials for Nick’s creations. Perhaps the shipping pallets’ rugged past is what brings with it the rustic look to Nick’s key racks. Each slightly differs in texture, color and appearance. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 96% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Upcycling:** Businesses can embrace the trend of upcycling to create unique products from discarded materials. - **Rustic Design:** Rustic design can be a disruptive innovation for businesses looking to tap into the growing market for environmentally-friendly and sustainable products. - **Handmade Items:** Consumers are increasingly seeking out handmade items, presenting a disruptive innovation opportunity for businesses to differentiate themselves from mass-produced products. ### Sectors Adopting This - **Furniture:** Furniture makers can create unique, sustainable products by using upcycled materials like shipping pallets. - **Home Decor:** Home decor companies can incorporate rustic design and upcycling to appeal to environmentally-conscious consumers. - **Diy/crafting:** DIY and crafting businesses can utilize upcycling and rustic design to create unique, handmade products for consumers looking for one-of-a-kind items. ## Related on Trend Hunter - [Rustic Industrial Valet Trays](https://www.trendhunter.com/trends/puebco-recycled-steel-valet-tray.md) - [Unique Upcycled Serving Trays](https://www.trendhunter.com/trends/recycled-wine-bottle-appetizer-tray.md) - [Modular Home Decor Collections](https://www.trendhunter.com/trends/offcuts.md) - [Resin Hardware Revivals](https://www.trendhunter.com/trends/meta-hardware.md) - [Sophisticated Upcycled Home Sculptures](https://www.trendhunter.com/trends/basket-sculptures.md) - [Sustainable Side Furniture](https://www.trendhunter.com/trends/re-up-side-tables.md) - [Single-Piece Wooden Magazine Racks](https://www.trendhunter.com/trends/skola.md) - [Contemporary Upcycled Bright Benches](https://www.trendhunter.com/trends/remix-maison-1.md) - [Felled Tree Furniture](https://www.trendhunter.com/trends/ptacek-home-chunk-line.md)