# Plush Timepiece Ads The Hip Hop Velvet Touch Campaign Has a Victorian Vibe By Meghan Young | Published 2012-01-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hip-hop-velvet-touch-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/01/hip-hop-velvet-touch/) & [hiphopwatches.it](http://www.hiphopwatches.it/it-IT/catalogo-prodotti/hip-hop-velvet-touch.htm) The Hip Hop Velvet Touch campaign promotes a new watch that is classically simple except for one fun detail: it is covered in a plush [velvet material](https://www.trendhunter.com/trends/crocs-classic-clog-velvet-pack) that will make people want to cuddle with it rather than wear it. Instead of focusing on that obvious desire, however, this [ad campaign](https://www.trendhunter.com/trends/legitimate-you) shows how [elegant and refined](https://www.trendhunter.com/trends/salute-the-detail) the unique use of such fabric makes this watch. Conceived and executed by Milan-based ad agency Bcube, the Hip Hop Velvet Touch campaign gives the watch a Victorian vibe. Available in two colors (blue and red), each watch is set on a velvet backdrop of the same hue, which was illustrated and photographed by Carioca. Images on this backdrop highlight the tag line, "The watch with a fascinating story." ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 31% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Plush Timepiece Ads:** Disruptive innovation opportunity: Exploring unconventional materials and textures in watch design to create unique and appealing products. - **Victorian Vibe Campaign:** Disruptive innovation opportunity: Combining historical aesthetics with contemporary design elements in advertising to create a distinctive and memorable brand image. - **Illustrated Advertising:** Disruptive innovation opportunity: Integrating illustrated backdrops in ad campaigns to evoke emotions and storytelling, providing a visual differentiation in the market. ### Who This Affects Most - **Fashion Accessories:** Disruptive innovation opportunity: Incorporating unique materials and textures in fashion accessories to enhance product desirability and appeal to niche markets. - **Advertising:** Disruptive innovation opportunity: Exploring unconventional artistic approaches in advertising campaigns to create engaging and memorable brand experiences for consumers. - **Design and Illustration:** Disruptive innovation opportunity: Leveraging illustrated backdrops and visual storytelling techniques to enhance brand communication and create impactful marketing materials. ## Related on Trend Hunter - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Bodacious Blacked-Out Timepieces](https://www.trendhunter.com/trends/vero-hooligan-nightfall-watch.md) - [Playful Hide-And-Seek Holiday Campaigns](https://www.trendhunter.com/trends/chaumets-holiday-2025.md) - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Luxe Holiday-Themed Campaigns](https://www.trendhunter.com/trends/chteau-divoires.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Leather Goods-Focused Holiday Campaigns](https://www.trendhunter.com/trends/leather-goods1.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md)