# Hip-Hop Trend Report Understand Emerging Patterns and Influences in This Flourishing Culture By Taylor Keefe | Published 2012-04-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hip-hop-trend-report References: [trendreports](http://www.trendreports.com/research/hip-hop) Hip-hop was once a subculture relegated to certain regions in New York City, but now is an expansive movement that touches every corner of the globe. With the [Hip-Hop Trend Report](http://www.trendreports.com/research/hip-hop), users will gain insight into hip-hop trends that are shaping consumer opinion and revolutionizing industries such as fashion, social media, art and technology. With its far-reaching influence, hip-hop has managed to permeate a number of industries. Fashion has maintained a long-standing relationship with the movement, as many artists have started their [own clothing brands](https://www.trendhunter.com/trends/supreme-x-wutang-clan). Social media has created the "rap entrepreneur," a person that has instant access to (potentially) millions of fans. The Hip-Hop Trend Report looks at these examples, along with dozens more, and features 12 PRO Trends including *Hip-hopvertising* and the *Self DJ*. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 13% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Hip-hopvertising:** Opportunities for advertisers to utilize hip-hop culture to reach wider and more diverse audiences. - **Social Media Influence:** Disruptive innovation to enable social media users to leverage their following to build their own brands. - **Fashion Entrepreneurship:** Opportunities for established fashion brands to collaborate with or acquire hip-hop-inspired clothing brands for greater profits. ### Where This Applies - **Fashion:** Fashion industry to collaborate with and acquire hip-hop-inspired clothing brands for better profits. - **Social Media:** Social media industry to capitalize on rap entrepreneurs and offer features and tools for branding and marketing. - **Music and Entertainment:** Musicians and other entertainers to integrate with other industries such as fashion and technology for greater influence and market penetration. ## Related on Trend Hunter - [Celebratory Hip-Hop Collaborations](https://www.trendhunter.com/trends/hiphop-collaboration.md) - [Hip Hop Fashion Exhibitions](https://www.trendhunter.com/trends/fresh-fly-and-fabulous.md) - [Hip-Hop-Focused Virtual Worlds](https://www.trendhunter.com/trends/planet-hip-hop.md) - [Hip Hop-Honoring Exclusive Campaigns](https://www.trendhunter.com/trends/chip-shop.md) - [Artistic Hip-Hop-Inspired Cereal Campaigns](https://www.trendhunter.com/trends/follow-your-ears.md) - [Hip-Hop-Celebrating Margarita Kits](https://www.trendhunter.com/trends/teezo-touchdown-and-unwrp.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md) - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md)