# Hip Fashion Trend Report Find out What Fashionistas Will be Wearing This Year and in the Future By Katherinev123 | Published 2011-02-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/hip-fashion-trend-report References: [trendreports](http://www.trendreports.com/Hip-Fashion-Trend-Report) Fashionistas make up a mercurial market. Let Trend Hunter's **[Hip Fashion Trend Report](http://www.trendreports.com/Hip-Fashion-Trend-Report)** be your guide through this fluctuating fashion terrain; it is filled with fashion market research that uncovers the hottest fashion trends observed throughout the year, with insight into the business implications of each trend. For the savvy fashion marketer, label or retailer, understanding what [hip fashion consumers](https://www.trendhunter.com/trends/youthfocused-fashion-brand) want is key to success in the fashion industry. You don't have to be a fashion powerhouse like [Gucci](https://www.trendhunter.com/trends/la-famiglia-collection) or [Prada](https://www.trendhunter.com/trends/nextday-glasses) to use our report. Big or small, online or bricks and mortar, your fashion company will benefit from our crowdsourced research, which includes trends like *Geriatric Couture*, *Half Formal* and *Dressed Up Defiance*. The preferences of the fashion consumer are constantly in flux, so it's imperative to stay on the cutting edge of this industry. The **[Hip Fashion Trend Report](http://www.trendreports.com/Hip-Fashion-Trend-Report)** helps you do just that, so you can innovate with insight to gain a competitive advantage. **[Click here to get a free sample of our reports!](http://www.trendhunter.com/trendreports)** ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 14% | Activity: 42% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Geriatric Couture:** Opportunity for fashion companies to create clothing for the older demographic market with trendy designs and materials. - **Half Formal:** Opportunity for fashion companies to create clothing that combines formal and casual styles for versatile wear. - **Dressed Up Defiance:** Opportunity for fashion companies to create clothing that makes a statement and exudes confident rebellion. ### Where This Applies - **Fashion Retail:** Opportunity for retail stores to cater to niche fashion markets with unique and unconventional trends. - **Fashion Design:** Opportunity for designers to experiment with new styles and materials to create trendsetting fashion pieces. - **Marketing and Advertising:** Opportunity for marketers and advertisers to explore innovative ways to target and appeal to the elusive and constantly changing fashion consumer demographic. ## Related on Trend Hunter - [Trend Prediction Services](https://www.trendhunter.com/trends/tagwalk.md) - [Hip Hop Fashion Exhibitions](https://www.trendhunter.com/trends/fresh-fly-and-fabulous.md) - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [Curated Online Fashion Storefronts](https://www.trendhunter.com/trends/trend-stores.md) - [Snackable Fashion Statements](https://www.trendhunter.com/trends/snackable-fashion.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)