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# Hip Boutique Hotel Identities
Panel Studio Boasts a Playful Geometric Design for CARAVANA

By Kalin Ned | Published 2019-02-22 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/hip-boutique-hotel
References: [behance.net](https://www.behance.net/gallery/72900227/CARAVANA-Bed-Breakfast) & [panelstudio.net](https://www.panelstudio.net/)

CARAVANA Bed & Breakfast is a hip boutique hotel in Guatemala City that received a [vibrant identity](https://www.trendhunter.com/trends/bi-design-house) boost from Mexico City-based Panel Studio. It is essential for a hospitality establishment to have a recognizable identity that goes beyond cozy rooms, lobby interiors, and amenities as greatness is in the details.

To communicate a cheerful, welcoming and poignant visual identity, Panel Studio utilize flat design, geometry, and an eclectic color palette. The approach is quite flexible and transferrable to different areas of the business. As a result, CARAVANA Bed & Breakfast gains the look of a care-free hospitality establishment — a dream destination for travelers who want to comfortably experience a new culture. The exceptionally [modernized stationery](https://www.trendhunter.com/trends/villa-fontaine-haneda-airport) and vibe of the hip boutique hotel allow the business to effortlessly draw visitor's attention.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 53% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### What's Driving This Trend

- **Flat Design:** The use of flat design in hospitality establishments can create a cheerful and welcoming visual identity, capturing the attention of travelers.
- **Geometric Design:** Incorporating geometric design elements in hotel branding can add a modern and visually striking aesthetic, making the establishment stand out.
- **Eclectic Color Palette:** Utilizing an eclectic color palette in boutique hotel identities can create a unique and memorable visual experience for guests.

### Who This Affects Most

- **Hospitality:** The hospitality industry can utilize flat design, geometric design, and eclectic color palettes to create compelling brand identities that attract travelers.
- **Graphic Design:** Graphic design professionals can explore the use of flat design, geometric design, and eclectic color palettes to innovate and elevate branding strategies for hospitality establishments.
- **Stationery:** The stationery industry can offer modernized and visually appealing products that align with the flat design, geometric design, and eclectic color palette trends seen in boutique hotel branding.

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