# Spicy Salsa-Infused Chips Tostitos Unveiled a New 'Hint of Spicy Queso' Chip Flavor By Grace Mahas | Published 2020-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hint-of-spicy-queso References: [chewboom](https://www.chewboom.com/2020/03/12/tostitos-introduces-new-hint-of-spicy-queso-chip-flavor/) & [chewboom](https://www.chewboom.com/2020/03/12/tostitos-introduces-new-hint-of-spicy-queso-chip-flavor/) [Tostitos](https://www.trendhunter.com/trends/tostitos-mexican-style-three-cheese-chips), the beloved tortilla chip brand, recently expanded its chip collection with the introduction of a new cheesy offering, the Hint of [Spicy Queso](https://www.trendhunter.com/trends/ritz-bits-spicy-queso). The Hint of Spicy Queso chips boast a [bite-size round tortilla chip](https://www.trendhunter.com/trends/rolled-tortilla-chips1) that is flavofully coated in a spicy queso spice. To advertise the new variant, the brand packaged the chips with a "cheesy" phrase adorned on the bag, stating "Watch out nachos, there's a new base in town!." In usual Tostitos fashion, the bag also features the brand's signature colors -- blue and yellow alongside an image of the Tostitos salsa and chips. The new Hint of Spicy Queso chips will be available at retailers nationwide for $4.29 USD. Image Credit: Tostitos, Chewboom ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 12% | Activity: 4% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Spicy Queso Chips:** Tostitos' new Hint of Spicy Queso Chips reveal a trend towards infusing traditional snack flavors with more exciting, robust flavors. - **Cheesy Marketing:** Trends show that cheesy, pun-filled marketing campaigns are becoming a popular strategy for snack companies to appeal to younger demographics. - **Small Batch Snacks:** Small-batch, limited edition snack releases are growing in trend, following the success of exclusive pumpkin spice and holiday flavors. ### Sectors Adopting This - **Snack Food:** Opportunities for innovation in the snack food industry lie in creatively incorporating bold flavor profiles into classic snack foods. - **Advertising and PR:** The rise of cheesy, humorous marketing campaigns aimed towards younger consumers presents an opportunity for disruption in the advertising industry. - **Food Production:** The trend of limiting product releases to smaller, more exclusive batches could disrupt the food production and distribution industry by creating hype and a sense of urgency surrounding new products. ## Related on Trend Hunter - [Mexican Cuisine Snack Chips](https://www.trendhunter.com/trends/tostitos-mexican-style-three-cheese-chips.md) - [Summertime Celebration Snack Chips](https://www.trendhunter.com/trends/doritos-twisted-queso.md) - [Dip-Flavored Corn Chips](https://www.trendhunter.com/trends/fritos-queso-flavor-twists.md) - [Cheesy Enchilada-Inspired Dips](https://www.trendhunter.com/trends/new-cheesy-enchilada-dip.md) - [Spicy Snack Range Expansions](https://www.trendhunter.com/trends/doritos-dinamita.md) - [Mexican Cuisine Tortilla Chips](https://www.trendhunter.com/trends/tostitos-mexican-street-corn.md) - [Remixed Spiced Cheese Snacks](https://www.trendhunter.com/trends/fritolay-snacks.md) - [Fiery Nacho-Flavored Crisps](https://www.trendhunter.com/trends/scorchin-wavy-loaded-nachos.md) - [Flavor Duality Snack Chips](https://www.trendhunter.com/trends/doritos-flamin-hot-cool-ranch.md)