# Matchmaking Mascot Campaigns Hinge's Mascot Wants You to Find Love and Delete the Machmaking App By Grace Mahas | Published 2019-08-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hinge-mascot References: [hinge.co](https://hinge.co/?sfeaec) & [hinge.co](https://hinge.co/aseeace) Hinge, the iconic "[dating app designed to be deleted](https://www.trendhunter.com/trends/hinge-match-note)," has recently unveiled its newest international campaign -- the Hinge Mascot. Its inception was inspired by the brand's desire to have its users off the app and in loving relationships. The campaign demonstrates this with its [fuzzy, marshmallow-like mascot](https://www.trendhunter.com/trends/life-in-stitches) in various dire situations while the users are so engrossed with one another they fail to notice. Some examples of the unfortunate situations [Hinge's Mascot](https://www.trendhunter.com/trends/mucinex-no-regrets) finds itself in include burning in a campfire, being run over by a taxi, having an air conditioner unit fall on top of it, and having it freeze in a store's refrigerator. To encapsulate the brand's desire to help users fall in love, the multimedia campaign features a fitting tagline: 'Hinge wants you to find love, even if it kills us.' ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 23% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Mascot Marketing:** Hinge's successful use of a mascot in their international campaign demonstrates the potential for other brands to embrace this trend and enhance their marketing strategy. - **Relationship-centric Marketing:** Hinge's focus on promoting relationships instead of just endless swiping presents an opportunity for other dating apps and related industries to pivot their marketing strategies towards a more relationship-centric approach. - **Humorous Marketing:** Hinge's use of a cute and humorous mascot in their campaign has the potential to inspire other brands to embrace humor in their marketing to better connect with consumers. ### Who This Affects Most - **Dating Apps:** The success of Hinge's mascot campaign presents an opportunity for other dating apps to embrace a relationship-centric approach and use a mascot or other unique marketing strategies to stand out in a crowded market. - **Advertising:** Hinge's use of a mascot in its campaign demonstrates the potential for advertising agencies to embrace the use of mascots or other humorous approaches to creating memorable and effective campaigns that resonate with consumers. - **Marketing Technology:** Hinge's use of a multimedia campaign with a mascot as its centerpiece presents an opportunity for marketing technology companies to develop new solutions that help brands create more engaging and original marketing campaigns. ## Related on Trend Hunter - [Playful Gen-Z Dating Campaigns](https://www.trendhunter.com/trends/crush-feelings.md) - [Dating-App Holiday Campaigns](https://www.trendhunter.com/trends/bumbles-holiday-campaign.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Gen Z IRL Campaigns](https://www.trendhunter.com/trends/hinges-phonebook.md) - [Gen Z Dating Campaigns](https://www.trendhunter.com/trends/it-starts-with-a-swipe.md) - [User-Prompting Dating App Features](https://www.trendhunter.com/trends/hinge-dating-app.md) - [Bold Dating Campaigns](https://www.trendhunter.com/trends/dating-sunday.md) - [Loneliness-Combating Social Campaigns](https://www.trendhunter.com/trends/hinge-2.md) - [Connection-Building Dating Platforms](https://www.trendhunter.com/trends/meaningful-connections.md)