# Argyle Eatery Identities Hindukusch Restaurant Branding Has a Savory Olive Sophistication By Amelia Roblin | Published 2011-05-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hindukusch-restaurant-branding References: [lovelypackage](http://lovelypackage.com/san-grett’s-signature-slices/) & [robinssoncravents](http://www.robinssoncravents.com/hindukuschrestaurant/) Food aside, how you market your venue can greatly affect your breed of clientele. Hindukusch Restaurant branding, for example, exudes a playful but quiet sophistication that may attract a slightly wealthier and older crowd. Robinsson Cravents developed the identity for the German eatery using a palette of [dark and rich hues](https://www.trendhunter.com/trends/logy). Forest and olive greens color the business cards, the menus and the establishment's logo to make the overall image one of consistence and class. A soft cream color is used in conjunction with darker detailing for each printed piece, and is complemented by contemporary cartoon-y illustrations. [A faint diamond crisscross pattern](https://www.trendhunter.com/trends/beach-clubs) gives a subtle reference to dignified designs of textiles and old window panes. This leaves one wondering how the Hindukusch Restaurant branding matches the [interior design of the brasserie](https://www.trendhunter.com/trends/ara-restaurant). ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 14% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Restaurant Branding:** There is a growing trend in the restaurant industry to develop unique and visually appealing branding to attract more customers. - **Sophisticated Menus:** The use of rich colors and playful illustrations on menus is becoming increasingly popular to give a restaurant a more upscale and sophisticated image. - **Consistent Design:** There is a trend towards using consistent design across all aspects of a restaurant's branding, from business cards to menus to logos, to create a cohesive and memorable image for customers. ### Sectors Adopting This - **Restaurant Industry:** Restaurants can take advantage of these trends in branding and menu design to differentiate themselves from competitors, attract new customers, and increase revenue. - **Graphic Design Industry:** Graphic designers and branding agencies can help restaurants develop unique and visually appealing branding that stands out in a crowded market. - **Print and Publishing Industry:** The use of rich colors and playful illustrations on menus and other printed materials represents an opportunity for printers and publishers to provide high-quality printing services for restaurants. ## Related on Trend Hunter - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Elegant Restaurant Interiors](https://www.trendhunter.com/trends/elegant-restaurant-interior1.md) - [Minimally Designed Revamped Restaurants](https://www.trendhunter.com/trends/etch-restaurant.md) - [Culturally Immersive Dining Experiences](https://www.trendhunter.com/trends/indias-dining-sector.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Warm Persian-Inspired Restaurants](https://www.trendhunter.com/trends/dishroom.md) - [Vibrant Food Corner Designs](https://www.trendhunter.com/trends/branding-corner-design.md) - [Bold Bright Burger Restaurants](https://www.trendhunter.com/trends/flipnfry.md) - [Curated Discovery-Forward Rebranding Strategies](https://www.trendhunter.com/trends/curated-discovery.md)