# Golf-Themed Hotel Pop-Ups Hilton Relaunches a Pop-Up Hotel Experience at the RBC Canadian Open By Kanesa D | Published 2023-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hilton References: [newswire](https://www.newswire.ca/news-releases/hilton-brings-back-exclusive-pop-up-hotel-experience-hilton-on-the-green-to-the-2023-rbc-canadian-open-836944775.html) & [hilton](https://www.hilton.com/en/)  [Hilton](https://www.trendhunter.com/trends/outdoor-lodging-experiences) has relaunched its 'Hilton on the Green' endeavor, poised to grace the forthcoming RBC Canadian Open scheduled from June 6th to 11th at the esteemed Oakdale Golf and Country [Club](https://www.trendhunter.com/trends/malbon-golf-x-honma-club) in Toronto, Ontario. The event will help two lucky winners go to experience the RBC Canadian Open, where they will stay in a Hilton pop-up residence on the court. Accompanying the fortunate winners are the esteemed golf media personality, Adam Stanley, who shall grace this occasion with his presence. Additionally, the [Team Canada](https://www.trendhunter.com/trends/team-canada-popup) athlete, Nicole Gal, will also join the trio. "[...] At Hilton, we believe it matters where you stay, and we're delighted to help golf lovers and our Hilton Honors members experience the ultimate stay, right on a PGA Tournament golf course," said Jennifer White, director, destination marketing - US Domestic Markets and Canada, Hilton. Image Credit: Hilton Hotels ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 30% | Activity: 40% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Hotel Experiences:** The relaunch of Hilton's 'Hilton on the Green' endeavor at the RBC Canadian Open indicates a trend towards pop-up hotel experiences. - **Golf-themed Hotels:** The Hilton pop-up residence at the RBC Canadian Open highlights a trend towards golf-themed hotels. - **Collaborations with Influencers:** The presence of golf media personality Adam Stanley and Team Canada athlete Nicole Gal at the Hilton pop-up residence suggests a trend for collaborations between hotels and influencers. ### Sectors Adopting This - **Hospitality:** The Hilton pop-up hotel experience at the RBC Canadian Open is disrupting the hospitality industry by providing a unique and immersive stay for golf enthusiasts. - **Sports Events:** The integration of a pop-up hotel experience at the RBC Canadian Open showcases the potential for added value and convenience in the sports events industry. - **Marketing and Branding:** The collaboration between Hilton and golf influencers at the pop-up residence demonstrates innovative marketing strategies within the hospitality sector. ## Related on Trend Hunter - [Grass-Roots Golf Gatherings](https://www.trendhunter.com/trends/links-social-tour.md) - [Elevated Outdoor Lodging Experiences](https://www.trendhunter.com/trends/outdoor-lodging-experiences.md) - [Luxe Canadian Golf Courses](https://www.trendhunter.com/trends/longridge-partners.md) - [Tennis-Ball-Themed Hotel Suites](https://www.trendhunter.com/trends/ihg-rally-room.md) - [Sports-Themed Hotel Rooms](https://www.trendhunter.com/trends/stays-for-sports-fans.md) - [Hotel Sleep Experiences](https://www.trendhunter.com/trends/hilton-1.md) - [Courtside Hotel Experiences](https://www.trendhunter.com/trends/bed-on-the-baseline.md) - [Exclusivity-Challenging Golf Events](https://www.trendhunter.com/trends/golf-town.md) - [Motorsport-Inspired Hotel Suites](https://www.trendhunter.com/trends/stay-like-mclaren.md)