# Hotel Loyalty Program Perks Hilton HHonors is Offering 30% Discounts Exclusively for Members By Michael Hemsworth | Published 2016-05-25 | World Source: Trend Hunter, https://www.trendhunter.com/trends/hilton-hhonors References: [businesswire](http://www.businesswire.com/news/home/20160429005170/en/Hilton-HHonors-Introduces-Unlimited-Bonus-Promotion-Points-Rich) & [news.hiltonhhonors](http://news.hiltonhhonors.com) The [Hilton HHonors](https://www.trendhunter.com/trends/explora-journeys) is a [premium loyalty program](https://www.trendhunter.com/trends/club-peroni) for consumers and the latest promotion -- the Hilton World Sale -- looks to offer guests an unbelievable reward for their patronage. Running until September, the sale will give [loyalty program rewards members](https://www.trendhunter.com/trends/uber-one-member-days) a 30% discount on over 4,600 hotels in 102 countries around the world. The Hilton World Sale is exclusively available for Hilton HHonors members and focuses on getting guests to book directly through the hotel. With the market for third-party online travel agencies showing significant increases, this promotion to get consumers booking with hotels directly is a great move. It helps reinforce how loyalty on behalf of consumers can translate to serious savings on premium services. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 38% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Direct Booking:** The promotion encourages guests to book directly with the hotel, highlighting the trend of increasing direct bookings in the hospitality industry. - **Loyalty Programs:** The Hilton HHonors loyalty program showcases the trend of offering exclusive perks and rewards to loyal customers, encouraging other industries to implement similar programs. - **Global Discounts:** The Hilton World Sale provides a global discount on hotel bookings, reflecting the trend of offering international discounts and appealing to a wide range of travelers. ### Industries Being Reshaped - **Hospitality:** The direct booking trend presents an opportunity for hotels to reduce reliance on third-party online travel agencies and establish a stronger direct relationship with customers. - **Travel and Tourism:** The loyalty program trend creates disruptive innovation opportunities for travel agencies to develop their own loyalty programs and offer exclusive perks to frequent travelers. - **E-commerce:** The global discount trend opens up opportunities for e-commerce platforms to collaborate with hotels and offer discounted hotel bookings to their customers. ## Related on Trend Hunter - [Elegant Ocean Traveling Deals](https://www.trendhunter.com/trends/explora-journeys.md) - [Hospitality Loyalty Programs](https://www.trendhunter.com/trends/millennium-hotels-and-resorts.md) - [Elevated Hospitality Rewards Programs](https://www.trendhunter.com/trends/al-khoory-hotels.md) - [Member-Exclusive Travel Promotions](https://www.trendhunter.com/trends/qdays-discount.md) - [Anti-Loyalty Memberships](https://www.trendhunter.com/trends/disloyalty.md) - [Exclusive Travel Promotions](https://www.trendhunter.com/trends/travel-tuesday-deals.md) - [Cafe Loyalty Program Promotions](https://www.trendhunter.com/trends/starbucks-rewards-members.md) - [Hotel Sleep Experiences](https://www.trendhunter.com/trends/hilton-1.md) - [Progressive Traveler Programs](https://www.trendhunter.com/trends/ennismore-1.md)