# Adorable Bucktoothed Beasts The Most Recent Campaign for Hiltl Vegetarian Restaurant Gets Toothy By Armida Ascano | Published 2010-09-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hiltl-vegetarian-restaurant References: [adsoftheworld](http://adsoftheworld.com/) & [hiltl.ch](http://www.hiltl.ch/) The most recent Hiltl vegetarian restaurant [advertising campaign](https://www.trendhunter.com/trends/german-doner-kebab) features three of the Jungle's most feared predators donning bucktoothed grins. The concept behind this campaign is found in the animals's lack of fangs, signifying [less meat consumption](https://www.trendhunter.com/trends/meat-free-made-easy-campaign). The accompanying tag line reads “Sure to make everyone enjoy [vegetarian food](https://www.trendhunter.com/trends/quorn-mission-snack-swap-campaign). Hiltl Vegetarian Restaurant.” The campaign manages to be goofy, adorable and persuasive all at once with a creative concept and clean execution. **Implications** - North American consumers are becoming much more health conscious due to media saturation of medical reports. As such, corporations that provide products with potential health benefits are likely to generate more revenue than goods with no foreseeable health benefits. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 28% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Health Conscious Consumers:** Opportunity for corporations to provide products with potential health benefits and generate more revenue. - **Creative Advertising Campaigns:** Opportunity to capture consumer attention with goofy, adorable, and persuasive concepts. - **Vegetarian and Vegan Food Industry:** Opportunity for growth and increased demand as more consumers adopt plant-based diets. ### Who This Affects Most - **Health and Wellness:** Opportunity to provide products and services that cater to health conscious consumers. - **Advertising and Marketing:** Opportunity to create engaging and persuasive campaigns that capture consumer attention. - **Hospitality and Food Service:** Opportunity to tap into the growing demand for vegetarian and vegan food options. ## Related on Trend Hunter - [Cheerful Healthy Snack Campaigns](https://www.trendhunter.com/trends/garden-veggie-snacks.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [AI-Powered QSR Campaigns](https://www.trendhunter.com/trends/fastfood-ad.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md)