# Spicy Artisan Honey Condiments The Hilltop Hot Honey Range is Arriving as a Tesco Exclusive By Michael Hemsworth | Published 2025-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hilltop-hot-honey References: [kamcity](https://www.kamcity.com/namnews/products-promotions/hilltop-introduces-hot-honey-condiment-range/) & [lovehilltop](https://lovehilltop.com/?srsltid=AfmBOorTuYgw4MN-BzX2tpi-vkAW7h2dGCJtKzX1DEgfNbJYyrPM78lW)  The Hilltop Hot Honey range has been launched by the UK-based honey brand as a series of [sweet and spicy](https://www.trendhunter.com/trends/the-peach-cobbler-factory-and-mikes-hot-honey) (AKA swicy) condiments perfect for elevating the flavor of any recipe or dish. The products each feature Hilltop Honey as the base ingredient, which has been enhanced with seasoning and spices to give them a spicy taste profile. The products come in two varieties including Smoky Chipotle and [Peri](https://www.trendhunter.com/trends/nandos-periketchup)-Peri that are arriving as [Tesco](https://www.trendhunter.com/trends/crunchy-nut-hot-honey-crunchies) exclusives this month for £2.75 each per 350-gram bottle. The products are positioned as being great for drizzling over pizza, chicken, roasted vegetables or tacos for a sweet hit of spiciness. Founder Scott Davies spoke on the Hilltop Hot Honey range saying, "Customers are looking for bold, adventurous flavour experiences but don’t want to compromise on health. They are looking for clean-label, natural products like hot honey, which boasts 100% natural ingredients. Our new range taps into both trends, brings excitement to the condiment category, showcases the versatility and natural properties of honey and most importantly, attracts new younger shoppers.” ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 40% | Activity: 44% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Swicy Flavor Exploration:** Consumers are gravitating towards 'swicy' flavor profiles that combine sweet and spicy elements for a unique taste experience. - **Clean-label Condiments:** There is a growing demand for clean-label products that use all-natural ingredients, aligning with health-conscious consumer preferences. - **Experiential Culinary Adventures:** Shoppers are increasingly interested in foods that offer bold and adventurous flavor experiences without sacrificing health benefits. ### Industries Being Reshaped - **Artisan Food Production:** Crafting small-batch, specialty condiments like 'swicy' honey presents opportunities for innovation in the artisan food sector. - **Retail Exclusives:** Strategic partnerships with retailers can create exclusive products that drive traffic and generate excitement in supermarkets. - **Natural Ingredients Supply Chain:** Businesses focusing on sourcing and supplying 100% natural ingredients can capitalize on the growing demand for clean-label food products. ## Related on Trend Hunter - [Swicy Snack Cakes](https://www.trendhunter.com/trends/mcvities-jaffa-cakes-hot-honey1.md) - [Hair Product-Inspired Condiments](https://www.trendhunter.com/trends/hot-gloss.md) - [Spicy-Sweet Snack Cakes](https://www.trendhunter.com/trends/mcvities-jaffa-cakes-hot-honey.md) - [Buttery Spicy-Sweet Crackers](https://www.trendhunter.com/trends/ritz-crackers-hot-honey.md) - [Convenient Single-Serve Honey Condiments](https://www.trendhunter.com/trends/hot-honey-minis.md) - [Spreadable Flavored Honey Products](https://www.trendhunter.com/trends/hilltop-hilltoppers.md) - [Sweet-And-Spicy Beef Jerky Lines](https://www.trendhunter.com/trends/sweetandspicy-beef-jerky.md) - [Cheesy Sweet Heat Crackers](https://www.trendhunter.com/trends/cheezit-hot-honey.md) - [Sweet Heat Popcorn Snacks](https://www.trendhunter.com/trends/hot-honey-popcorn.md)